# Hipster-Mocking Commercials The Honda Jazz 'Hipster' Video is a Parody of Trends By Allison Love | Published 2010-08-04 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/honda-jazz-hipster References: [honda.au](http://www.honda.com.au/jazz-packing.aspx?video=3#playing) & [honda.au](http://www.honda.com.au/default.aspx) The [Honda](https://www.trendhunter.com/trends/unstoppable-dreams) Jazz 'Hipster' ad highlights how many hipsters are able to fit into a Honda Jazz. The new car can actually fit "heaps" of hipsters into its compact shell. The commercial is hilarious, articulating just how versatile the Honda Jazz actually is. The Honda Jazz 'Hipster' ad makes me feel like it's a car for all types of people, which is exactly the message the automaker is trying to convey. **Implications** - The Honda Jazz 'Hipster' ad is an effective piece of satire because everyone loves laughing at hipsters... even hipsters. If you have not already, be sure to check out this super [funny ad](https://www.trendhunter.com/trends/its-different-out-here). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 37% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Satirical Advertising:** This trend involves the use of humor and parody in advertising campaigns to capture consumer attention and create a memorable brand image. - **Versatile Compact Cars:** This trend focuses on the development of small-sized cars that offer spacious interiors and can accommodate large groups of people or cargo. - **Inclusive Marketing:** This trend emphasizes the importance of creating advertisements that resonate with diverse audiences and promote inclusivity. ### Where This Applies - **Automotive Industry:** In this industry, disruptive innovation opportunities can arise from creating compact cars with unique features and marketing campaigns that appeal to a wide range of consumers. - **Advertising Industry:** In this industry, disruptive innovation opportunities can be found in the use of humor and satire to create memorable advertisements that resonate with target audiences. - **Creative Industries:** In this industry, disruptive innovation opportunities can be explored through the development of innovative marketing strategies that challenge traditional norms and engage consumers in new ways. ## Related on Trend Hunter - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Practical Cubic EV Concepts](https://www.trendhunter.com/trends/dacia-hipster.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md)