# Large-Scale Coordinated Car Ads Honda Orchestrates Headlights On Insights for 'Let It Shine' Comme By Marissa Brassfield | Published 2009-03-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/honda-insight-let-it-shine References: [autoblog](http://www.autoblog.com/2009/03/27/video-honda-builds-giant-led-display-out-of-insights-for-commer/) & [automobiles.honda](http://automobiles.honda.com/insight-hybrid/) This clever ad for the [Honda](https://www.trendhunter.com/trends/project-courage) Insight titled 'Let it Shine' coordinates dozens of Insight car headlights to form a compelling version of the [world's largest LED display](https://www.trendhunter.com/trends/maybank-light-show). In the commercial, the headlights activate after the sun goes down and dance to the tune of "This Little Light of Mine." The Honda Insight "Let it Shine" ad was created by [Wieden+Kennedy Amsterdam](https://www.trendhunter.com/trends/electric-capri). Check out a video of the design process below. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 51% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Large-scale Coordinated Car Ads:** Opportunity for automakers to create visually striking advertisements by coordinating the lights of multiple cars. ### Industries Being Reshaped - **Automotive Industry:** Chance for automotive companies to explore innovative advertising techniques using the coordination of car headlights. ## Related on Trend Hunter - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Luxe Illuminating Car Headlights](https://www.trendhunter.com/trends/hd-matrix.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Interactive LED Display Vehicles](https://www.trendhunter.com/trends/hiphi-z.md) - [EV Headlight Flashlights](https://www.trendhunter.com/trends/hyundai-ioniq-pixel-toy-flashlight.md)