# Honda Formula 1 Go Green with Global Look By POPEYE | Published 2007-02-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/honda-formula-1-go-green-with-global-look References: [autoblog](http://www.autoblog.com) & [myearthdream](http://www.myearthdream.com) [Honda](https://www.trendhunter.com/trends/stripeddown-logo) has unveiled its innovative new environmental campaign for 2007. The aim of the initiative want to raise awareness of the climate change issues facing the planet, with a huge image of the earth replacing the traditional sponsor logos on its RA107 car. "The car's bodywork will be devoid of [sponsor advertising](https://www.trendhunter.com/trends/official-chocolate-bar) (though [Bridgestone](https://www.trendhunter.com/trends/bridgestone-potenza-re71rz), the car's tire supplier, is represented), but the team announced that existing sponsors as well as a host of new ones are on board for 2007 in support of the unorthodox effort." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 17% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Environmental Awareness:** Opportunity for businesses to promote eco-friendly initiatives and raise awareness about climate change issues. - **Disruptive Marketing:** Innovative approach of replacing traditional sponsor logos on cars with powerful images, creating new advertising opportunities. - **Collaborative Sponsorship:** Businesses partnering with organizations for unorthodox initiatives, attracting new sponsors and enhancing brand reputation. ### Where This Applies - **Automotive:** Opportunity for automotive industry to showcase environmentally friendly practices and cars. - **Marketing:** Opportunity for marketing industry to explore creative and disruptive strategies to promote brands and products. - **Sponsorship:** Opportunity for sponsorship industry to develop collaborative partnerships and support unique advertising initiatives. ## Related on Trend Hunter - [EV Automobile Re-Brandings](https://www.trendhunter.com/trends/stripeddown-logo.md) - [Futuristic High-Tech EVs](https://www.trendhunter.com/trends/en-series.md) - [Sporty Striking Racing Kits](https://www.trendhunter.com/trends/f1-team-kit.md) - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Nature-Inspired Electric SUVs](https://www.trendhunter.com/trends/the-prologue.md) - [Hydrogen-Powered Race Cars](https://www.trendhunter.com/trends/toyota-gr-h2-racing-concept.md) - [Curated Pit-Crew-Inspired Jackets](https://www.trendhunter.com/trends/custom-racing-jackets.md) - [Hydrogen-Powered Supercar Teasers](https://www.trendhunter.com/trends/alpine-a4810.md) - [All-Female Racing Partnerships](https://www.trendhunter.com/trends/allfemale-racing.md)