# Dream-Encouraging Auto Ads This Honda CR-V Commercial Encourages One to Make Dreams a Reality By Jana Pijak | Published 2015-07-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/honda-crv-commercial References: [adsoftheworld](http://adsoftheworld.com/media/tv/honda_crv_series_ii_wild_horse_chase) Conceived by the creative team at Leo Burnett Melbourne, this [Honda](https://www.trendhunter.com/trends/unstoppable-dreams) CRV-commercial proves that anything is possible if you're just willing to believe it. The auto ad celebrates conceptual imagery and begins with a little girl's plea for a new pink horse toy after hers is broken. Travelling alongside his children, a father rushes to replace the toy but is met with something unexpected -- a Rainbow farm that features none other than a pink horse. Boasting psychedelic imagery and striking scenery, Leo Burnett's Honda CRV-commercial defies traditional auto ad standards and instead [invites drivers to dream](https://www.trendhunter.com/trends/you-are-how-you-car). Its theme appeals to Honda's familial target demographic and blends together elements that both child and adult audiences will appreciate. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 13% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Conceptual Imagery:** Opportunity for auto ads to break away from traditional visuals and use more imaginative and abstract imagery. - **Emotional Storytelling:** Auto ads can leverage powerful storytelling techniques to create an emotional connection with their target audience. - **Targeting Family Demographic:** There is a market opportunity for auto ads that specifically cater to the needs and aspirations of families. ### Industries Being Reshaped - **Automotive:** Auto manufacturers can explore innovative approaches in their advertisements to stand out and resonate with consumers. - **Advertising:** The advertising industry can embrace more creative and storytelling-driven strategies to capture audience attention and promote brands effectively. - **Toy and Entertainment:** Companies in the toy and entertainment industry can collaborate with auto brands to create imaginative and engaging commercials that appeal to both children and adults. ## Related on Trend Hunter - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Heartwarming Holiday Car Ads](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md)