# Bisected Vehicle Ads This Campaign for Honda CRF Features Off-Road Vehicles Cut in Half By Alexander Lam | Published 2013-07-27 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/honda-crf References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/07/honda-crf-line-two-wheels-yellow-two-wheels-blue-two-wheels-red/) & [world.honda](http://world.honda.com/CRF/) In an effort to promote [Honda](https://www.trendhunter.com/trends/unstoppable-dreams) CRF motorbikes, the automobile brand released a series of [comedic ads](https://www.trendhunter.com/trends/he-got-money) featuring compressed off-road cars. The print ads promote the rugged bikes by showing tough vehicles compressed into realistic two-wheeled vehicles. Each ad has a different [off-road automobile](https://www.trendhunter.com/trends/hyundai-crater-concept) transformed into a bike. The strange vehicles look like regular cars that were bisected and then repaired. Accompanying this visual is text that states "Off-road spirit on two wheels." Honda's humorous ads were designed and executed by ad agency Y&R Brazil. The ad agency developed the ads with the goal of shifting the perception of trail motorcycles in Brazil. By showing rugged vehicles in the form of a motorbike, Y&R is implying that Honda's CRF line of motorcycles are just as safe and reliable as traditional automobiles. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 64% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Comedic Ads:** The use of humor in ads can increase brand recognition and may help shift perceptions of a product. - **Bisected Designs:** Using unique design elements in marketing campaigns can grab consumer attention and increase product interest. - **Shifting Perceptions:** Showing a product in a new and unexpected way can help shift consumer perceptions and increase interest in a product or brand. ### Who This Affects Most - **Automotive:** The use of unique and unconventional design elements in automotive advertising can help distinguish brands and increase brand recognition. - **Marketing and Advertising:** Innovative and creative advertising campaigns that incorporate humor and unique design elements can help create brand recognition and increase consumer interest. - **Recreational Products:** Using unexpected design elements and humorous advertising in the promotion of recreational products can help increase brand recognition and shift consumer perceptions of the product. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md)