# Stay-Home Car Commercials This Entire Honda Car Commercial Was Created from Home By Laura McQuarrie | Published 2020-04-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/honda-car-commercial References: [designtaxi](https://designtaxi.com/news/409408/Honda-Plays-With-Your-Mind-In-Car-Commercial-Produced-Completely-From-Home/) & [memacogilvy](https://www.memacogilvy.com/) There are significantly fewer cars on the roads these days, as people are only venturing out to work, the grocery store or the pharmacy if absolutely necessary and this [Honda car commercial](https://www.trendhunter.com/trends/electric-capri) was fittingly written, directed and edited entirely from home to reflect the current times. Dubai's Memac Ogilvy helped to create the 35-second ad spot, stating: "One sector that is being affected is automotive. Brands are investing less on traditional advertising, while some are going completely dark. That is why we felt that [automotive brands](https://www.trendhunter.com/trends/the-coded-love-letter) should adapt as soon as possible." In the ad, viewers can see shots of carpet, windows and the legs of furniture, as well as the 2020 Honda Civic as a to-scale [miniature toy car](https://www.trendhunter.com/trends/heart-of-joy) that's racing around a living room space. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 28% | Activity: 71% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Remote Commercial Production:** The pandemic has pushed many industries to experiment with remote work, and remote commercial production could become a new norm, offering cost-saving opportunities for brands. - **Miniature Scale Modeling:** As people spend more time at home and on their screens, commercial production using miniature scale modeling could provide a creative and engaging way to highlight products in an era of remote work. - **At-home Advertising Creatives:** With less traditional advertising during the pandemic, there may be an untapped market for creative professionals who can produce high-quality ads from the comfort of their own home. ### Industries Being Reshaped - **Automotive Industry:** Brands in the automotive industry could capitalize on the trend of remote commercial production to continue reaching audiences while reducing costs. - **Advertising Industry:** Remote commercial production could disrupt the advertising industry and shift how brands approach their advertising strategies. - **Creative Industry:** The rise of at-home advertising talents would create opportunities in the creative industry that were previously untapped. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Car-Branded Gaming Ventures](https://www.trendhunter.com/trends/hondaverse.md) - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Car-Branded Slow TV Experiences](https://www.trendhunter.com/trends/cadillac-range-unanxiety.md)