# Rugged Motorcycle Concepts The Honda Bulldog Design Moves Away from Traditional Leisure Bikes By Meghan Young | Published 2015-03-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/honda-bulldog References: [uncrate](http://uncrate.com/stuff/honda-bulldog-concept-motorcycle/) & [world.honda](http://world.honda.com/news/2015/2150320New-Concept-Model-BULLDOG/photo/pages/03.html) The [Honda](https://www.trendhunter.com/trends/hawk-11) Bulldog Concept Motorcycle may be designed to be the ideal traveling partner, but upon first glance, seasoned bikers might not see it that way. That is because the design moves away from traditional [leisure bikes](https://www.trendhunter.com/trends/atlas-and-atlas-gt) for something much more rugged and modern. The Honda Bulldog Concept Motorcycle is equipped to hold [camping and touring equipment](https://www.trendhunter.com/trends/honda-base-station) to encourage people to actively enjoy the great outdoors. Unveiled at the 31st Osaka Motorcycle Show 2015, the Honda Bulldog Concept Motorcycle boasts more than great storage. It features "a liquid-cooled, 4-stroke DOHC inline 2-cylinder 400cc engine, 15-inch wide tires, a low seat, a built-in carrier, a six-speed transmission [and] dual headlights," reports Uncrate. Honda writes, "Its unique robust, yet charming styling undoubtedly brings smiles to the faces of not only riders, but people who don’t usually ride motorcycles." ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 70% | Activity: 68% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Rugged Motorcycles:** Opportunity for creating rugged and modern motorcycle designs that cater to outdoor enthusiasts. - **Adventure Tourism:** Disruptive innovation opportunity in the tourism industry by promoting motorcycle travel for camping and touring. - **Compact Motorcycle Engines:** Opportunity to develop efficient and powerful small-displacement engines for motorcycles tailored for adventure and outdoor activities. ### Who This Affects Most - **Motorcycle Manufacturing:** Opportunity for manufacturers to explore and cater to the growing demand for rugged and modern motorcycles. - **Outdoor Recreation:** Disruptive innovation opportunity for outdoor recreation companies to create products and services that cater to adventure motorcycling. - **Tourism and Travel:** Opportunity for travel companies to tap into the adventure tourism market by offering motorcycle tours and experiences. ## Related on Trend Hunter - [Retro-Inspired Motorcycles](https://www.trendhunter.com/trends/hawk-11.md) - [Classic Motocycle-Inspired Electric Bikes](https://www.trendhunter.com/trends/ebike-design-1.md) - [Retro All-Terrain Motorcycle Models](https://www.trendhunter.com/trends/2023-honda-xl750-transalp.md) - [Cutely Compact Commuter Mopeds](https://www.trendhunter.com/trends/mini-bike.md) - [Adventurous Comfort-Focused Motorcycles](https://www.trendhunter.com/trends/husqvarna-norden-901-expedition.md) - [Angularly Accented Motorcycle Models](https://www.trendhunter.com/trends/baak-1200-aventures-motorcycle.md) - [Neo-Retro Style Motorcycles](https://www.trendhunter.com/trends/husqvarna-norden-901.md) - [Angular Dirt Bike Concepts](https://www.trendhunter.com/trends/ducati-adventure-scrambler.md) - [Breathtaking Bobber Motorbikes](https://www.trendhunter.com/trends/bobber-motorbikes.md)