# Bareback Tiger-Riding Advertisements The Honda ATV Print Ads Promote a Wild Ride By Amelia Roblin | Published 2011-02-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/honda-atv-print-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/honda_atvs_allterrain_vehicles_lion) & [ddb](http://www.ddb.com/) One of the things that all-terrain vehicle drivers love the most about ATVing is the liberating way nature is experienced, as demonstrated in these [Honda](https://www.trendhunter.com/trends/unstoppable-dreams) [ATV](https://www.trendhunter.com/trends/atv-trike) print ads. Designed by [DDB](https://www.trendhunter.com/trends/cargurus-latest-ad)/Key People, these computer-generated images depict the expansive scenic view from the back of a tiger and a lion. Replacing the automobile beneath the driver with African animals, the Honda ATV print ads suggest the recreational ride will take you on a wild adventure through the untamed landscape. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 27% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Animal-themed Advertisements:** There is an opportunity for brands to incorporate animal-themed advertisements to capture attention and create a unique brand experience. - **Digital Illustration in Print Ads:** The use of digital illustration in print ads allows for creative and visually appealing campaigns that can resonate with target audiences. - **Emphasizing Adventurous Nature Experiences:** Brands can focus on highlighting adventurous nature experiences in their advertisements to appeal to the desires of outdoor enthusiasts and adventure-seekers. ### Sectors Adopting This - **Automotive:** The automotive industry can explore new and unconventional ways to showcase their products by incorporating animal-themed elements in their advertising campaigns. - **Advertising and Marketing:** The advertising and marketing industry can leverage digital illustration techniques in print ads to create visually captivating campaigns for their clients. - **Outdoor Recreation and Adventure:** The outdoor recreation and adventure industry can capitalize on emphasizing the exhilarating experiences found in nature to attract thrill-seeking consumers. ## Related on Trend Hunter - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md) - [Capacious Off-Road UTVs](https://www.trendhunter.com/trends/offroad-utvs.md) - [Awareness-Raising Cheetah Initiatives](https://www.trendhunter.com/trends/return-of-the-cheetah.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Adventurous Off-Road Electric Motorcycles](https://www.trendhunter.com/trends/super73-adventure-series.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [CGI-Generated Brand Updates](https://www.trendhunter.com/trends/tiger-beer-1.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)