# Making Ironing Sexy Chicago AD Commercial Makes Ironing Hot With the Homz 360 By Geebee Micro | Published 2009-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/homz-360-ungar-group-ironing-board References: [suntimes](http://www.suntimes.com/business/lazare/1490291,CST-FIN-lew23.article) Who would’ve thought the Homz 360 ironing board would be able to garner significant buzz? But it has! And much of that is because of Chicago-based ad pro, Tom Ungar. The Ungar Group/Chicago was given the challenge of creating a [marketing and ad campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) for the new, revolutionary Homz 360 ironing board, and they have largely succeeded. While the design and utility of the ironing board helps make the advertising job easier, let’s face it, it’s still an ironing board. Yet, there’s an element of intrigue and fun when looking at the Homz 360 being displayed, and the advertisers took that and ran with it. The Ungar Group put together a video that focuses on [sexiness](https://www.trendhunter.com/trends/axe-campaign), with an occasional glimpse of the Homz 360 in the background. You don’t really understand what’s happening until the end of the video where the question is asked, “Can an ironing board be too sensual?” In the opinion of the Ungar Group and Homz, it can’t be. And evidently this has resonated with a lot of people, and a significant amount of interest has been generated as a result. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 58% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Sensual Marketing:** There is potential for businesses to incorporate elements of intrigue and fun into their marketing campaigns to generate interest and buzz. - **Creative Product Display:** Businesses can explore innovative ways to display their products, creating a visually appealing and engaging experience for customers. - **Unexpected Advertising Approaches:** By taking a unique and unconventional approach to advertising, businesses can captivate their target audience and stand out from competitors. ### Sectors Adopting This - **Home Appliances:** The home appliance industry can leverage sensual marketing techniques to promote their products and create a compelling brand image. - **Advertising and Marketing:** The advertising and marketing industry can explore creative product display strategies to enhance their campaigns and attract more clients. - **Consumer Electronics:** Consumer electronics companies can benefit from unexpected advertising approaches, capturing the attention of tech-savvy consumers and differentiating themselves in the market. ## Related on Trend Hunter - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [Sci-Fi-Inspired Kitchenware Commercials](https://www.trendhunter.com/trends/hexclad.md) - [Space-Saving Garment Care Mirrors](https://www.trendhunter.com/trends/flip-dualfunction-ironing-board-mirror.md) - [Fully Automated Ironing Systems](https://www.trendhunter.com/trends/fully-automated-ironing-system.md) - [Cinematic Condiment Campaigns](https://www.trendhunter.com/trends/national-advertising-campaign.md) - [Infomercial-Inspired Pizza Oven Campaigns](https://www.trendhunter.com/trends/matty-matheson-and-gozney.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)