# Prideful Convenience Store Clothing The HOMOCO x Kum & Go Collection Celebrates Pride Month By Michael Hemsworth | Published 2021-06-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/homoco-x-kum-go References: [csnews](https://csnews.com/kum-go-celebrates-pride-month-limited-edition-apparel-line) & [kumandgo](https://www.kumandgo.com) The HOMOCO x [Kum & Go](https://www.trendhunter.com/trends/kum-go) collection has been unveiled by the brands in celebration of Pride Month to offer consumers with a stylish yet socially beneficial range of garments. The [limited-edition clothing range](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection) is only available for purchase through HOMOCO's online store and includes swim trunks along with matching camp shirts. A portion of the proceeds from the collaboration will be donated to the Transgender Law Center. Kum & Go CEO Tanner Krause spoke on the new HOMOCO x Kum & Go collection saying, "Kum & Go is proud to work with HOMOCO on this special project for Pride Month. As two leaders whose great-grandparents both started convenience stores, this one felt especially on brand for us. We also love their vision that aligns so closely with our own: creating an environment that celebrates sustainability, inclusivity, and joy." Image Credit: [Twitter](https://twitter.com/kumandgo/status/1405166690284052484?s=20) ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 5% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Pride-themed Collaborations:** Brands can collaborate to create pride-themed collections and donate a part of the proceeds to organizations that support the LGBTQ+ community. - **Online-only Limited-edition Collections:** Brands can launch online-only limited-edition collections to create a sense of exclusivity and drive online sales. - **Fashion for a Cause:** Creating fashion collections for a cause can establish a deeper connection with customers who support the same cause, leading to increased brand loyalty. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can create limited-edition collections for a cause to attract customers and increase sales. - **Convenience Stores:** Convenience stores can partner with fashion brands to create pride-themed collections and celebrate diversity and inclusivity. - **Nonprofit Organizations:** Nonprofit organizations can collaborate with fashion and retail brands to create collections for a cause and increase their reach and fundraising efforts. ## Related on Trend Hunter - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Adorable Pride-Celebrating Beauty Sets](https://www.trendhunter.com/trends/limitededition-pride-collection.md) - [Pride Month Pet Products](https://www.trendhunter.com/trends/petsmart-pride-collection.md) - [Pride-Honoring Joint Fashion Capsules](https://www.trendhunter.com/trends/tom-of-finland-foundation.md) - [Pride-Celebrating Kombucha Cans](https://www.trendhunter.com/trends/brew-dr-kombucha-1.md) - [Queer-Inspired Cannabis Collections](https://www.trendhunter.com/trends/queer-all-year.md) - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [Pride Month T-Shirt Lines](https://www.trendhunter.com/trends/amnesty-international-canada.md)