# Relaxed Urban Tomboy Apparel The Homme Girl Clothing Line is Tomboy Chic By Kristina Marković | Published 2014-02-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/homme-girl-clothing References: [witness-this](http://witness-this.com/style/homme-girl/) & [homme-girl](http://homme-girl.com/) The [Homme Girl](https://www.trendhunter.com/trends/cioccolato) Clothing line is designed by Natalie Yuri and Brittenelle Fredericks in Los Angeles, California. The “no messing around” approach to the tomboy fashions gives off a laid-back vibe. The edgy, punk rock looks are sprinkled with badass accessories. The female clothing line caters to the punk-hipster look, but with many feminine touches. In a city filled with over-the-top fashions, the Homme Girl clothing brand sets itself apart from other [LA](https://www.trendhunter.com/trends/la-piscine-prive) brands with its addition of a hard-core edge to female clothing. The boy-infused fashions like black top-hats and [boyfriend blazers](https://www.trendhunter.com/trends/sujitha-shivajothi) are made for badass females. The clothing line pushes gender boundaries. The campaign photographs feature lounging, laid-back models rocking the fresh Homme Girl apparel. The LA brand is making a splash with alternative tomboy styles for fierce females. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 72% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Tomboy Chic Clothing:** Designing clothing lines combining tomboy looks with feminine touches presents an disruptive innovation opportunity. - **Gender-neutral Fashion:** Promoting gender fluidity through fashion offers a disruptive innovation opportunity. - **Relaxed Urban Apparel:** Designing relaxed urban apparel sets a new trend in fashion and offers a disruptive innovation opportunity. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry has an opportunity to explore unique, gender-neutral fashion trends to cater to diverse groups of people. - **Clothing Manufacturing Industry:** The clothing manufacturing industry can explore new ways to produce high-quality and comfortable relaxed urban apparel that can cater to the needs of different customers. - **Retail Industry:** The retail industry has an opportunity to explore unique tomboy chic clothing lines that cater to diverse groups of customers. ## Related on Trend Hunter - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md) - [California-Inspired Apparel Drops](https://www.trendhunter.com/trends/boys-lie-license-plate.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Magazine-Joint Premium Capsules](https://www.trendhunter.com/trends/otw-by-vans-and-hommegirls.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Inclusive Period Underwear](https://www.trendhunter.com/trends/tomboyx.md)