# Preparatory Back-to-School Services Welch's Fruit Snacks and Taskrabbit Launched a Homework Pass By Laura McQuarrie | Published 2026-08-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/homework-pass References: [prnewswire](https://www.prnewswire.com/news-releases/skip-the-chores-not-the-summer-memories-welchs-fruit-snacks-gives-families-a-homework-pass-this-back-to-school-season-302841337.html) & [WelchsFruitSnacks](http://www.WelchsFruitSnacks.com/HomeworkPass)  According to new research commissioned by [Welch's Fruit Snacks](https://www.trendhunter.com/trends/fruitside-assistance), 77% of parents with school-aged children wish they had more time with their kids before the school year begins, so the brand teamed up with [Taskrabbit](https://www.trendhunter.com/trends/drink-pack) to offer families a Homework Pass. From stocking up on supplies and setting a new schedule to updating wardrobes, families have long to-do lists to set up for the successful start of a new school year, and Welch's Fruit Snacks and Taskrabbit aim to help kids and parents reclaim the last days of summer. With a Homework Pass, families can use Taskrabbit credit to book a local Tasker to tackle [back-to-school to-do list items](https://www.trendhunter.com/trends/backtoschool-snack1), like turning a pantry into an after-school snack zone. As part of the campaign, Welch's Fruit Snacks and Taskrabbit are giving away redemption codes valued at $150 on a first-come, first-served basis for the first 1,000 households. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 50% | Activity: 71% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Back-to-school Outsourcing:** Family routines are being reshaped by services that offload seasonal preparation tasks, creating space for brands to embed themselves in high-stress household moments. - **Branded Time-saving Perks:** Consumer packaged goods companies are extending value beyond products through service credits and convenience-based rewards tied to everyday family needs. - **Household Micro-task Support:** On-demand labor platforms are gaining relevance as families seek flexible help with small domestic projects connected to life transitions and seasonal routines. ### Who This Affects Most - **Consumer Packaged Goods:** Snack and food brands have an opening to deepen loyalty by pairing products with practical lifestyle benefits that solve parental pain points. - **On-demand Services:** Task marketplace providers can expand household adoption by packaging local assistance around predictable calendar events such as back-to-school season. - **Family Marketing:** Campaigns centered on time scarcity and family connection are creating new partnership models between brands, platforms, and parents. ## Related on Trend Hunter - [Spellbinding Baking Kits](https://www.trendhunter.com/trends/harry-potter-inspired-pillsbury-and-betty-crocker.md) - [Chocolate-Covered Gummies](https://www.trendhunter.com/trends/strawberry-moochies.md) - [Personality-Driven Dried Fruit Snacks](https://www.trendhunter.com/trends/chici-mama.md) - [Freeze-Dried Date Snacks](https://www.trendhunter.com/trends/freeze-dried-date.md) - [Brain Boost Fruit Snacks](https://www.trendhunter.com/trends/brainiac-bursts.md) - [Exotic Probiotic Fruit Snacks](https://www.trendhunter.com/trends/tropical-probiotic-yoggies.md) - [Real-Ingredient Crustless Sandwiches](https://www.trendhunter.com/trends/welchs-real-pbjs.md) - [Freeze-Dried Fruit Snack Cubes](https://www.trendhunter.com/trends/strawberry-banana-pipcrunch.md) - [Tropical Fruit Leather Snacks](https://www.trendhunter.com/trends/mango-passion-fruit-squares.md)