# Colorful Homeware Brand Expansions Hay Opens Its First Brick-and-Mortar Establishment in Portland By Kalin Ned | Published 2018-11-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/homeware-brand References: [dezeen](https://www.dezeen.com/2018/11/20/hay-portland-store-oregon-north-america/) & [us.hay](https://us.hay.com/home?lang=en_CA) Hay is a Danish homeware brand that has seen a steady expansion in the market since its founding year -- 2002. Launched by Rold and Mette Hey, the company recently entered the North American landscape in both digital and physical formats. The homeware brand's inaugural [brick-and-mortar establishment](https://www.trendhunter.com/trends/ikea-new-zealand) is located in Portland in an industrial-style building. Hay matches this surrounding splendidly as it fosters an interior design that is potent with [vibrant colors](https://www.trendhunter.com/trends/european-retail). In its shop, the label makes an extensive range of [furniture, kitchenwear, textiles and home accessories](https://www.trendhunter.com/trends/silk-snowv) available to the consumer. The sleek presentation of objects within the retail space definitely adds an aura of authenticity that appeals to a minimalist aesthetic. By way of this simplicity and whimsicality, the homeware brand's Portland shop will surely be a hot spot for those looking to redecorate. Photo Credits: Chris Dibble ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 56% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Minimalist Homeware:** With a focus on clean lines and vibrant colors, there is an opportunity to innovate and disrupt the homeware industry with modern pieces that cater to the minimalist aesthetic. - **Retail Experience:** Expanding into brick-and-mortar establishments offers an opportunity for homeware brands to provide customers with an immersive retail experience that showcases their products in a unique and authentic way. - **International Expansion:** As demonstrated by Hay, there is a growing trend for homeware brands to expand their reach internationally, allowing them to tap into new markets and connect with audiences on a global scale. ### Industries Being Reshaped - **Homeware:** The homeware industry has an opportunity to embrace minimalist design and offer customers a modern retail experience with vibrant colors and sleek presentation. - **Furniture:** Furniture companies can take inspiration from Hay's minimalist, yet colorful designs and innovate with modern pieces that cater to the minimalist aesthetic. - **Interior Design:** Interior designers can draw inspiration from Hay's vibrant color palette and minimalist design aesthetic to create unique and modern spaces that cater to their clients' tastes and preferences. ## Related on Trend Hunter - [Retail Furniture Market Expansions](https://www.trendhunter.com/trends/hm-home.md) - [Lightweight Outdoor Furniture Stores](https://www.trendhunter.com/trends/outdoor-furniture-store.md) - [Architecturally Inspired Lighting Capsules](https://www.trendhunter.com/trends/fall-2022-lighting.md) - [Sustainable Furniture Capsule Shops](https://www.trendhunter.com/trends/light-and-dwell.md) - [Furniture Store Expansions](https://www.trendhunter.com/trends/new-zealand.md) - [Vibrant Artisanal Tableware](https://www.trendhunter.com/trends/sobremesa.md) - [Anniversary-Honoring Archival Homeware](https://www.trendhunter.com/trends/60th-anniversary-collection.md) - [Inaugural Spring Homeware Collections](https://www.trendhunter.com/trends/hilary-macmillans-homeware.md) - [Incredibly Vibrant Homeware Collections](https://www.trendhunter.com/trends/vibrant-homeware.md)