# Sunshine Coast Editorials Jana Kruger Stars in This Hometown Editorial for C-Heads By Vasiliki Marapas | Published 2014-10-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hometown-editorial References: [c-heads](http://www.c-heads.com/2014/10/23/locals-only-jana-kruger-by-janneke-storm-x-sticks-and-stones-agency/) & [instagram](http://instagram.com/jannekestorm) Janneke Storm photographed Jana Kruger of Asha Model Management in this hometown editorial shot exclusively for C-Heads. The purpose of the editorial was to celebrate the Sunshine Coast of Australia, and each image is brimming with a sense of local pride. Kruger is a typical Aussie babe: happy, carefree and laid back. Dressed in [casual duds](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) ([ripped denim](https://www.trendhunter.com/trends/ksubi-by-elle-collection), workout shorts, crop tops) from First Base and Vintage, Kruger goes about her daily tasks, from riding her bike to the laundromat to enjoying a snack on the boardwalk. In one shot, she cools herself down by spraying a can of soda into her mouth. The editorial was styled by Sticks and Stones Agency, while makeup artist Kate Shanahan completed the style with a natural, beachy look. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 45% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Hometown Celebrations:** Brands can capitalize on the trend by featuring products and services that highlight local areas and communities. - **Casual Attire:** Opportunities for brands to create and market comfortable, yet stylish clothing items for everyday wear. - **Natural, Beachy Look:** Beauty and skincare companies can create and promote products that help achieve this look for customers. ### Industries Being Reshaped - **Tourism:** Travel and tourism companies can promote local attractions and experiences for tourists looking for a true local experience. - **Fashion:** Opportunities for clothing companies to create casual and comfortable clothing items for everyday wear. - **Beauty & Skincare:** Companies can offer products that help achieve the natural, beachy look for customers. ## Related on Trend Hunter - [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Influencer-Fronted Sunscreen Ads](https://www.trendhunter.com/trends/sol-de-janeiro-1.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Collaborative Inclusive Swimwear](https://www.trendhunter.com/trends/cloud-cups.md) - [Stylishly Fused Denim Capsules](https://www.trendhunter.com/trends/ksubi-by-elle-collection.md)