# Powder-to-Gel Washing Liquids Homethings Invests in Refillable Tech with its Washing Up Liquid By Kanesa D | Published 2024-09-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/homethings References: [kamcity](https://www.kamcity.com/namnews/products-promotions/homethings-launches-refillable-washing-up-liquid-in-waitrose/) & [gethomethings](https://gethomethings.com/)  [Homethings](https://www.trendhunter.com/trends/refill-sachets) has unveiled a new powder-to-gel Washing Up Liquid. The washing-up liquid comes in a [concentrated powder form](https://www.trendhunter.com/trends/water-wise) packaged in a fully recyclable paper sachet. Consumers can transform this powder into a gel-like liquid by mixing it with tap water at home. This not only reduces the need for bulky, water-filled plastic bottles but also incentivizes consumers to choose sustainable alternatives when shopping in stores. “This is the kind of innovation that eco-conscious shoppers have been crying out for, and we’re delighted to be giving them better options in the cleaning aisle with great partners like [Waitrose](https://www.trendhunter.com/trends/citizens-of-soil) who really care about the refill movement," said Tim Keaveney, co-founder of Homethings. The Washing Up Liquid comes with a fresh rhubarb fragrance and is sold in a starter kit or as a standalone product. Image Credit: Homethings ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 34% | Activity: 43% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Refillable Cleaning Products:** Innovative refillable solutions are replacing traditional single-use plastic cleaning products, encouraging sustainability. - **Powder-to-gel Formulas:** Emerging powder-to-gel formulations provide an efficient and eco-friendly alternative to traditional liquid products. - **Eco-friendly Packaging:** The use of fully recyclable paper sachets is gaining traction as a sustainable packaging solution in the household cleaning industry. ### Who This Affects Most - **Household Cleaning:** The household cleaning industry is witnessing a shift towards sustainability with eco-conscious products and packaging. - **Sustainable Packaging:** Sustainable packaging innovations are transforming how products are delivered and disposed of, significantly reducing plastic waste. - **Eco-friendly Consumer Goods:** Eco-friendly consumer goods are becoming increasingly popular as shoppers prioritize sustainability and environmental impact in their purchasing decisions. ## Related on Trend Hunter - [Powder-to-Liquid Laundry Formulas](https://www.trendhunter.com/trends/powdertoliquid-laundry-formulas.md) - [High-Performance Eco-Friendly Dish Soaps](https://www.trendhunter.com/trends/ecover-power-washing-up-liquid.md) - [Biodegradable Scent-Free Refills](https://www.trendhunter.com/trends/complete-athome-refill-station.md) - [Concentrated Laundry Pouches](https://www.trendhunter.com/trends/concentrated-laundry-pouches.md) - [Powder-to-Gel Cleansers](https://www.trendhunter.com/trends/hand-body-powder-wash.md) - [Next-Gen Laundry Capsules](https://www.trendhunter.com/trends/sustainable-laundry-capsule.md) - [Extra-Concentrated Laundry Products](https://www.trendhunter.com/trends/ecover-laundry-products.md) - [Sustainable Hand Wash Concentrates](https://www.trendhunter.com/trends/hydrating-handwash-concentrate.md) - [Sustainable Body Wash Products](https://www.trendhunter.com/trends/foaming-body-wash.md)