# Socially-Supportive Whiskeys WhistlePig HomeStock Whiskey was Made in Collaboration with Flaviar By Michael Hemsworth | Published 2020-05-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/homestock-whiskey References: [bevnet](https://www.bevnet.com/spirits/2020/whistlepig-introduces-homestock-whiskey-created-in-collaboration-with-flaviar) & [whistlepigwhiskey](http://www.whistlepigwhiskey.com/) The [WhistlePig HomeStock](https://www.trendhunter.com/trends/wheat-whiskey) Whiskey is a new libation from the brand that was developed in collaboration with online spirits club Flaviar to offer consumers a spirit that's balanced and socially beneficial. The limited-edition whiskey was created through a virtual crowd blending experience hosted by Flaviar to help create a new product in the midst of the COVID-19 pandemic. The brand will donate 20% of its online sales through Flaviar and Caskers to the [U.S. Bartenders' Guild (USBG) Foundation's](https://www.trendhunter.com/trends/levelwear) Emergency Assistance Program that's focused on supporting bartenders during the pandemic. CEO of [WhistlePig Whiskey](https://www.trendhunter.com/trends/whistlepig-whiskey) Jeff Kozak spoke on the WhistlePig HomeStock Whiskey saying, "HomeStock is a truly special blend for us, not only due to how it was made but it’s the first time we’re releasing a whiskey that features something other than Rye. We’re thrilled that this blend got voted as the winner, it could be a sign of things to come from us in the future as a natural extension of our famed FarmStock range.” ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 2% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Crowd Blending:** Virtual crowd blending experiences provide a unique opportunity for brands to engage with their audience and create new products, even during times of social distancing. - **Socially Beneficial Spirits:** Companies can differentiate themselves by creating products that not only taste good but also give back to their communities, like the WhistlePig HomeStock Whiskey that donates a portion of its sales to support bartenders during the pandemic. - **Limited-edition Products:** Launching limited-edition spirits can create buzz and excitement among consumers, especially when developed in collaboration with other brands or through unique experiences. ### Sectors Adopting This - **Alcohol:** Innovation opportunities in the alcohol industry include creating socially-beneficial products that support communities and engaging with consumers through virtual experiences. - **Hospitality:** Hotels and restaurants can differentiate themselves by offering unique limited-edition spirits, and by supporting their local communities through partnerships with charitable organizations. - **E-commerce:** E-commerce platforms can partner with brands to create exclusive limited-edition products and virtual experiences that engage consumers and drive sales. ## Related on Trend Hunter - [Camping-Inspired Wheat Whiskeys](https://www.trendhunter.com/trends/wheat-whiskey.md) - [Collaborative Social Good Spirits](https://www.trendhunter.com/trends/good-deeds-whiskey-batch-2.md) - [Highly-Mixable Rye Whiskeys](https://www.trendhunter.com/trends/piggyback-100-rye.md) - [Branded Spirit Cocktail Kits](https://www.trendhunter.com/trends/whistlepig-proof-provisions-supper-club-kit.md) - [Sun-Toasted Whiskey Collaborations](https://www.trendhunter.com/trends/summer-whiskey.md) - [Bartender-Supporting Whiskeys](https://www.trendhunter.com/trends/four-walls-whiskey.md) - [Social Good Seasonal Whiskeys](https://www.trendhunter.com/trends/high-west.md) - [Experimental Crop Whiskey Spirits](https://www.trendhunter.com/trends/whistlepig-farmstock-beyond-bonded.md) - [Ultra-Luxurious Whiskey Expressions](https://www.trendhunter.com/trends/boss-hog.md)