# Interactive Vehicle Safety Campaigns The Homesafely Initiative by the TAC Promote Save Driving By Nikki Taylor | Published 2012-12-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/homesafely References: [designtaxi](http://designtaxi.com/news/354861/Personalized-Billboards-To-Curb-Accidents/) & [homesafely.au](http://homesafely.com.au/) Homesafely or more appropriately #Homesafely is an automobile initiative that was created by [Transport Accident Commission](https://www.trendhunter.com/trends/call-it-a-night) in Australia. The [TAC](https://www.trendhunter.com/trends/tic-tac-packaging) partnered with the 20 Big Bash League teams as well as Melbourne Victory to spread the word about [safe driving](https://www.trendhunter.com/trends/tow-to-go) so that citizens would be able to make it home to their loved ones. Family members, friends and relatives are able to go to the Homesafely website and submit the message they would like to deliver to the person out driving on the road. They may pick whether they want it to be displayed on a billboard space near their residence or over the radio station their loved one tunes into. The TAC hopes that its car safety initiative will encourage Victorians to slow down and pay attention to the road. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Car Safety Campaigns:** Creating interactive campaigns that engage family and friends to promote safe driving habits. - **Personalized Road Safety Messages:** Allowing individuals to submit personal messages to be displayed on billboards or broadcasted on radio stations as a reminder for safe driving. - **Partnering with Sports Teams for Safety Awareness:** Collaborating with sports teams to reach a wider audience and spread the message of safe driving. ### Where This Applies - **Automotive Safety:** Exploring innovative ways to promote safe driving habits and reduce accidents through interactive campaigns and personalized messaging. - **Outdoor Advertising:** Utilizing billboard spaces to display personalized road safety messages, increasing brand visibility while promoting safe driving. - **Broadcast Media:** Partnering with radio stations to broadcast personalized safety messages, reaching a large audience of drivers and advocating for safe driving habits. ## Related on Trend Hunter - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Secure Firearm Campagins](https://www.trendhunter.com/trends/safe-stories.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Teen Driving Safety Programs](https://www.trendhunter.com/trends/goldengauge-program.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Limited-Edition Rail Safety Beers](https://www.trendhunter.com/trends/rail-safety.md) - [Child Passenger Safety Initiatives](https://www.trendhunter.com/trends/child-passenger-safety.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md)