# Ad Medium Monuments Cerne Abbas Giant Gets Homer and a Donut By laia martinell | Published 2007-07-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/homers-radical-media-pagan-or-liberal References: [trendhunter](http://www.trendhunter.com/laia) The presence of a 70 metre drawing picturing Homer Simpson with a doughnut near by the giant of Cerne Abbas (UK) as part of a media campaign to [promote The Simpson's first movie](https://www.trendhunter.com/trends/the-simpsons-x-family-mart), is bringing pagans and liberals to a clear confrontation. The ancient fertility giant has already been used to announce condoms, jeans and bicycles, but now the pagans believe it's very "disrespectful and not at all aesthetically pleasing". Should the fields be reserved for only cows? Not only they have found a way through which everyone is talking about Simpson (already more than 800 entries in [Google](https://www.trendhunter.com/trends/tenzing-christmas-ad)), but they are ecologic. The white paint is biodegradable and will wash off with the first rains. Quite clever and amusing! ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 15% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Branded Graffiti:** Brands are creating large public artworks to promote their products, often using iconic images or characters, such as The Simpsons' Homer Simpson. - **Eco-friendly Advertising:** Brands are using biodegradable paints and eco-friendly materials to create their outdoor advertising campaigns. - **Pagan Backlash:** Brands using ancient or culturally significant sites for advertising are facing backlash from some members of affected communities, particularly pagans upset over the use of the Cerne Abbas Giant in the UK as a promotional tool for products such as condoms, jeans, bicycles and movies. ### Industries Being Reshaped - **Advertising:** The advertising industry can capitalize on these trends by creating more unique, eco-friendly campaigns and taking cultural sensitivities into account to avoid negative backlash. - **Art:** The art industry can benefit from this trend, with brands commissioning large-scale public artworks that both promote their products and create something of cultural or aesthetic significance. - **Sustainability:** The sustainability industry can benefit from brands using eco-friendly materials in their advertisements and taking steps to reduce the environmental impact of their campaigns. ## Related on Trend Hunter - [Oversized Baking Mascot Installations](https://www.trendhunter.com/trends/pillsbury-doughboy-installation.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Claymation Condiment Promotions](https://www.trendhunter.com/trends/bisto-wallace-gromit.md) - [Larger-Than-Life Candy Campaigns](https://www.trendhunter.com/trends/15foot-inflatable.md) - [Centenary Candy Collaborations](https://www.trendhunter.com/trends/butterfinger-celebrates-100-years.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Artistic Yogurt Dessert Campaigns](https://www.trendhunter.com/trends/mller-and-neil-buchanan.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md)