# British Animated Series Flours Homepride and Banijay Kids & Family Partnered for Special Packaging By Michael Hemsworth | Published 2025-09-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/homepride-and-banijay-kids-family References: [banijay](https://www.banijay.com/blog/2025/09/25/mr-bean-and-homepride-team-up-for-flour-powered-retail-campaign/)  [Homepride](https://www.trendhunter.com/trends/marry-me-chicken-pasta-bake-sauce) and Banijay Kids & Family announced a partnership that will see the former flour brand putting the latter [children's entertainment content](https://www.trendhunter.com/trends/bluey-cereal) front and center to help catch the attention of shoppers this fall. The partnership focuses on Mr Bean: The Animated Series with the title character front and center on specially marked packs of Homepride flour. The [limited-edition packaging](https://www.trendhunter.com/trends/wensleydale-creamery-wallace-gromit) will see more than one-million units hitting store shelves across the UK, which will also put a promotion in the spotlight with fans getting the chance to win one of more than 75 prizes. Senior Brand & Marketing Manager at Banijay Kids & Family Hannah Clarke commented on the Homepride and Banijay Kids & Family partnership saying, "This partnership leverages Mr Bean’s cross-generational appeal and Homepride’s trusted heritage for a campaign that is bursting with personality and retail potential. It’s a fantastic opportunity to spark family fun in the kitchen and brings a touch of Mr Bean’s unmistakable charm and humour to the baking aisle.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 36% | Activity: 40% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Cross-industry Collaborations:** Brands venturing into collaborative efforts can capture new demographics by merging different market segments. - **Character-driven Packaging:** Utilizing beloved fictional characters on product packaging can enhance brand visibility and customer appeal. - **Engagement Through Limited Editions:** Limited edition runs can create urgency and increase consumer engagement through exclusive offers and promotions. ### Industries Being Reshaped - **Children's Entertainment:** The children's entertainment industry can broaden its audience reach by partnering with non-traditional, everyday consumer product brands. - **Food Packaging:** The food packaging industry has significant potential to innovate with creative design partnerships linked to popular media. - **Retail Promotions:** Retail promotions can gain traction by incorporating cross-generational and themed elements that resonate with diverse consumer bases. ## Related on Trend Hunter - [Claymation Condiment Promotions](https://www.trendhunter.com/trends/bisto-wallace-gromit.md) - [Cartoon-Covered Bread Packaging](https://www.trendhunter.com/trends/brioche-pasquier-minions.md) - [Cartoon-Themed Pasta Sauces](https://www.trendhunter.com/trends/heinz-and-mr-men.md) - [Posh Branded Baking Products](https://www.trendhunter.com/trends/general-mills-x-bridgerton.md) - [Family-Friendly Co-Branded Recipes](https://www.trendhunter.com/trends/home-chef-x-peppa-pig.md) - [Pasta Sauce Characters](https://www.trendhunter.com/trends/mr-ridiculously-good.md) - [Board Game-Themed Food Promotions](https://www.trendhunter.com/trends/premier-foods-and-hasbro.md) - [Cartoon-Inspired Snack Cakes](https://www.trendhunter.com/trends/mr-kipling-banana-slices.md) - [Sugar Spread Packaging Updates](https://www.trendhunter.com/trends/fearne-and-rosie.md)