# Homemade Pastry Infographics The Twinkie is Alive and Well with Macy's Homemade Twinkie Recipe By Andrew Sztein | Published 2013-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/homemade-twinkie References: [www1.macys](http://www1.macys.com/shop/kitchen/kitchenaid?id=29422) & [thecookingphotographer](http://www.thecookingphotographer.com/2010/05/shortcut-homemade-twinkie-copycats.html) The Twinkie is alive and well with this [homemade Twinkie recipe](https://www.trendhunter.com/trends/homemade-ish), courtesy of [Macy's](https://www.trendhunter.com/trends/godiva-centennial-collection). Pastry aficionados the world over cried foul when it was announced that [Hostess](https://www.trendhunter.com/trends/hostess-shakes), maker of the ubiquitous Twinkie declared that they were going out of business. Regardless of what fate waits for the world famous spongy pastry, you can follow these steps and have homemade Twinkies in the comfort of your own home. Or, better yet, at a friend's home where they'll have to worry about the cleanup. The recipe itself is actually a pretty straight forward 13-step process and doesn't take too much time per batch to make. The only thing missing will be the individual plastic wrap over each one. You're on your own if you want the fully authentic, individually wrapped Twinkie experience. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 18% | Activity: 19% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Homemade Pastry Recipes:** Opportunity to create and market recipe books or cooking classes for homemade pastry recipes including Twinkies. - **DIY Snack Foods:** Opportunity to create and market DIY snack food kits for consumers to make and enjoy at home. - **Personalized Snack Foods:** Opportunity to create a business offering personalized versions of iconic snack foods like Twinkies, with unique flavors, shapes, or packaging. ### Where This Applies - **Food and Beverage:** There is an opportunity to capitalize on the growing trend of homemade pastry and DIY snack foods in the food and beverage industry. - **Publishing:** Self-publishing or traditional publishing opportunities may arise with a new wave of homemade pastry cookbooks for Twinkies and other similar treats. - **Packaging:** The opportunity exists for food packaging companies to create eco-friendly, customizable packaging for personalized snack foods, like Twinkies. ## Related on Trend Hunter - [Remixed Mashup Snack Cakes](https://www.trendhunter.com/trends/ding-dongs-x-twinkies-mashups.md) - [Extra-Chocolatey Snack Cakes](https://www.trendhunter.com/trends/chocolate-lovers-twinkies.md) - [Carnival-Inspired Snack Cakes](https://www.trendhunter.com/trends/cotton-candy-twinkies.md) - [Baking-Ready Snack Cake Wafers](https://www.trendhunter.com/trends/hostess-candy-wafers.md) - [Cryptocurrency-Inspired Snack Cakes](https://www.trendhunter.com/trends/twinkcoin-snack-cakes.md) - [Patriotic Sprinkle-Infused Snack Cakes](https://www.trendhunter.com/trends/red-white-blue-twinkies.md) - [Snack Cake Popcorn Snacks](https://www.trendhunter.com/trends/hostess-popcorn-snack.md) - [Snack Cake-Flavored Candy Canes](https://www.trendhunter.com/trends/twinkies-candy-canes.md) - [Tropically Inspired Snack Cakes](https://www.trendhunter.com/trends/tropical-blast-twinkies.md)