# Formerly Homeless Tour Guides The Homeless Tour Guides Help Tourists Discover Barcelona By Parul Rohatgi | Published 2014-10-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/homeless-tour-guides References: [barcinno](http://www.barcinno.com/better-know-barcelona-startup-hidden-city-tours/) & [hiddencitytours](http://www.hiddencitytours.com/) Tourists can now discover [Barcelona](https://www.trendhunter.com/trends/european-diversity-month) is a new way with homeless tour guides. And this has been made possible through the efforts of Lisa Grace and her social enterprise, Hidden City Tours. Barcelona has a huge tourist inflow every year, and it also has about 3,000-6,000 homeless people on the street every day. Lisa Grace put these two together to create her enterprise, Hidden City Tours. The homeless tour guides are selected from a homeless charity based in Barcelona. While these locals already have a lot of knowledge about their own city, Hidden City Tours provides them additional training (60-80 hours) to brush up their facts and trivia. There are also classes for improving English language skills. Once on the job, these homeless tour guides take small groups of tourists on [walking tours](https://www.trendhunter.com/trends/catalogue-of-audio-guides) and provide them a unique perspective of Barcelona -- a mix of history & social reality. In return, they themselves are provided with livelihood and a new chance to lead an independent life! ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 40% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Socially Conscious Tourism:** Disruptive innovation opportunity: Companies can create initiatives that empower marginalized communities and offer unique experiences. - **Localized Expertise:** Disruptive innovation opportunity: Develop platforms that connect local experts with tourists to provide authentic and immersive experiences. - **Skills Development for Empowerment:** Disruptive innovation opportunity: Organizations can offer training programs to enhance the skills and employability of marginalized individuals. ### Sectors Adopting This - **Tourism:** Disruptive innovation opportunity: Businesses can integrate socially responsible practices into their tourism offerings and support local communities. - **Education and Training:** Disruptive innovation opportunity: Create innovative educational programs to equip individuals with the necessary skills to improve their livelihoods. - **Social Enterprises:** Disruptive innovation opportunity: Support the growth of social enterprises that provide employment opportunities and social impact. ## Related on Trend Hunter - [Real-Time App-Based City Guides](https://www.trendhunter.com/trends/the-welcome-app.md) - [Food-Focused Travel Guide Platforms](https://www.trendhunter.com/trends/foodietrip.md) - [Homeless Support Backpacks](https://www.trendhunter.com/trends/the-makeshift-traveler-backpack.md) - [Influencer Travel Guides](https://www.trendhunter.com/trends/influencerhosted-tour-program.md) - [Curated Travel Guides](https://www.trendhunter.com/trends/gaido.md) - [Accessible Travel Agencies](https://www.trendhunter.com/trends/accessible-travel-agency.md) - [Homeless-Supporting Accessories](https://www.trendhunter.com/trends/toques-from-the-heart.md) - [Itinerated Travel Experiences](https://www.trendhunter.com/trends/conciergeled-walking-tours.md) - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md)