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# Charity Fundraising Apps
The 'WeShelter' App Sends Corporate Funds to Local Homeless Organizations

By Katherine Pendrill | Published 2015-06-20 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/homeless-organizations
References: [bustle](http://www.bustle.com/articles/91017-how-to-use-the-weshelter-app-to-help-new-york-citys-homeless-with-the-touch-of) & [itunes.apple](https://itunes.apple.com/us/app/weshelter/id947223503?mt=8)

'WeShelter' is a new [fundraising app](https://www.trendhunter.com/trends/the-community-cup) designed to help benefit [homeless organizations](https://www.trendhunter.com/trends/paul-klein) in New York City. Rather than donating your own money, the WeShelter app helps unlock corporate funds and donates them towards a good cause.

To use the app, simply tap a button on the main screen. Each time you tap the screen, a [corporate sponsor will provide a donation](https://www.trendhunter.com/trends/givinggpt) to a local homeless organization. While the amount donated varies based on the corporate sponsor, each tap is generally equivalent to about five cents. Beyond donations, you can also use the WeShelter app to get direct help for individuals on the street. If you see someone in need, the app will help connect you to the city’s non-emergency hotline.

While helping the homeless may seem like an insurmountable task, you can be part of the solution simply by using WeShelter app.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 32% | Activity: 60% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### What Makes This Trend Stand Out

- **Fundraising Apps for Social Causes:** The rise of apps like WeShelter is providing new opportunities for fundraising and support for various social causes.
- **Corporate Donation Partnerships:** The WeShelter app demonstrates a potential trend of partnering with corporations to unlock funds for non-profit organizations.
- **Direct Assistance Through Technology:** Apps like WeShelter are leveraging technology to connect individuals in need with the necessary support and resources.

### Sectors Adopting This

- **Non-profit:** Non-profit organizations can explore partnerships with fundraising apps like WeShelter to expand their donation base and access corporate funds.
- **Mobile App Development:** Developers and tech companies specializing in mobile app development have the opportunity to create innovative fundraising apps like WeShelter.
- **Social Services:** The WeShelter app highlights the potential for technology-driven solutions to connect social services with individuals in need in a more efficient and accessible way.

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