# Compassion Through Metaphors Brazilian Organization Uses Comparisons for the Homeless By Vincent Salera | Published 2009-02-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/homeless-comparisons-brazilian-organization-use-comparisons-to-get-compassi References: [adsoftheworld](http://adsoftheworld.com/media/print/patronato_santo_antonio_dog) Patronato Santo Antonio, a Brazilian organization dedicated to helping get [kids off the streets](https://www.trendhunter.com/trends/sos-childrens-villages-portugal), used these very striking black and white images along with bold copy in order to make people “feel” what it would be like to live on the street like a dog, or compares a child to a vulnerable city statue full of [graffiti](https://www.trendhunter.com/trends/dish-pics). Both ads are very well done, except the woman sleeping in front of the statue would have been more effective with the statue alone; she seems to be posing for a fashion photoshoot. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 6% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Visual Storytelling:** Creating impactful narratives through visual representations to evoke empathy and understanding. - **Social Awareness Campaigns:** Using powerful messaging and imagery to raise awareness and provoke a compassionate response. - **Emotional Marketing:** Using emotions as a catalyst for generating empathy and encouraging social change. ### Who This Affects Most - **Nonprofit Organizations:** Utilizing innovative marketing strategies to engage the public and create positive social impact. - **Advertising and Media:** Implementing creative techniques to deliver persuasive and thought-provoking messages. - **Graphic Design:** Utilizing visual elements and aesthetics to convey powerful narratives and evoke emotional responses. ## Related on Trend Hunter - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Heartfelt Adoption Campaigns](https://www.trendhunter.com/trends/homecentre-thehomecoming.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Child Neglect-Focused Campaigns](https://www.trendhunter.com/trends/sos-childrens-villages-portugal.md)