# Street-Smart Campaigns The Homeless Banner Campaign by Garbergs Brings Shelter to Those in Need By Jamie Danielle Munro | Published 2011-05-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/homeless-banner-campaign-by-garbergs References: [digitalbuzzblog](http://www.digitalbuzzblog.com/stockholm-the-homeless-banner-campaign/) & [stadsmissionen.se](http://www.stadsmissionen.se/) Stockholm-based charity company Stadsmission is promoting [displaced awareness](https://www.trendhunter.com/trends/emergency-refuge-shelter) through the Homeless Banner Campaign by Garbergs. The campaign has already tripled donations to Stadsmission, improving the prospect of [helping the homeless](https://www.trendhunter.com/trends/paul-klein) in Stockholm. By placing a banner on the [Stadsmission website](https://www.trendhunter.com/trends/bridges-to-housing) stating, "This Banner is Homeless," users were encouraged to copy and paste the embed code to their own site in order to give the displaced sign somewhere to stay. In only a month, over 400 websites were hosting the banner and generating an increased amount of traffic to the Stadsmission homepage. The result of the Homeless Banner Campaign by Garbergs is a positive one. Traffic to the site has substantially increased and now Stadsmission is able to help the homeless more than ever before. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 23% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Displaced Awareness:** Creating innovative campaigns to raise awareness for those in need can lead to increased donations and support. - **Digital Collaboration:** Encouraging users to share and embed campaign banners on their own websites can generate high levels of online engagement. - **Cause-based Marketing:** Utilizing creative marketing strategies to support charitable causes can result in positive outcomes for both the organization and the beneficiaries. ### Who This Affects Most - **Charity:** Charity organizations can adopt innovative campaigns to promote their cause and drive higher levels of support. - **Digital Advertising:** Digital advertising platforms can collaborate with charities to create impactful campaigns that reach a wide audience online. - **Social Work:** Social work organizations can benefit from cause-based marketing to increase awareness and support for the work they do. ## Related on Trend Hunter - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Homelessness Metaverse Campaigns](https://www.trendhunter.com/trends/metaverse-campaign.md) - [Housing Crisis Presentation Campaigns](https://www.trendhunter.com/trends/real-life-roomsets.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Living Condition Awareness Dollhouses](https://www.trendhunter.com/trends/unwelcome-home.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md)