# Cold Cinema Campaigns This Homeless Awareness Campaign Made the Theaters Chilly By Simal Yilmaz | Published 2013-03-10 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/homeless-awareness-campaign References: [youtube](http://www.youtube.com/watch?v=DEVN8sMHGMc&feature=youtu.be) & [werde-waermespender.de](http://www.werde-waermespender.de/) An interesting [homeless awareness campaign](https://www.trendhunter.com/trends/unwelcome-home) was recently launched in Germany. Activists turned off the air conditioning at a movie theater in the middle of winter with the aim of letting people know how homeless people feel on a daily basis for a short duration of time. The movie theater then played recorded interviews conducted with homeless people. The audience is then directed to donate money through scanning the QR Code that is placed on the [blankets given to them](https://www.trendhunter.com/trends/paul-klein) at the beginning of the movie. The conversations in the interviews circle around the temperatures homeless people have to endure during winter. Unfortunately, they state that zero degrees Celsius is when it is just starting to get cold for them. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Homeless Awareness Campaigns:** Utilize immersive experiences to increase empathy and understanding of homelessness. - **QR Code Donations:** Leverage QR codes for convenient and easy donation collection during events or campaigns. - **Human Interest Interviews:** Feature personal stories and perspectives to engage and educate audiences on social issues. ### Sectors Adopting This - **Nonprofit Organizations:** Nonprofits can utilize similar campaigns to raise awareness and funds for homelessness and other societal issues. - **Film and Entertainment:** Movie theaters and film festivals can partner with nonprofits to promote social causes and create impactful experiences. - **Technology and Payment Solutions:** Tech companies can develop innovative solutions to facilitate and track QR code donations for charitable purposes. ## Related on Trend Hunter - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Cool-Off Supermarket Aisles](https://www.trendhunter.com/trends/chill-out-zone.md) - [Temperature-Based Sandwich Campaigns](https://www.trendhunter.com/trends/free-toasted-baguettes.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Homelessness Metaverse Campaigns](https://www.trendhunter.com/trends/metaverse-campaign.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Emergency Refuge Shelter Replicas](https://www.trendhunter.com/trends/emergency-refuge-shelter.md) - [Branded Cooling Murals](https://www.trendhunter.com/trends/white-claw-mural.md)