# Farm-to-Table Lifestyle Apparel Walmart x Anwar Carrots Debut the 'Homegrown Collection' By Debra John | Published 2025-01-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/homegrown-collection References: [walmart](https://www.walmart.com/browse/anwar-carrots) & [instagram](https://www.instagram.com/p/DE5HOJVRTN4/?hl=en&img_index=1)  [Walmart](https://www.trendhunter.com/trends/outdoor-living-collection) and Anwar Carrots have unveiled the 'Homegrown Collection,' a new line of lifestyle apparel inspired by "the values of food, family, and personal growth." Created by fashion designer and entrepreneur Anwar Carrots, the collection draws upon the farm-to-table philosophy, highlighting sustainability and a sense of community. The Homegrown Collection is available at 1,000 Walmart locations across the United States, offering both adult and children’s sizes to ensure wide accessibility; this approach underscores Walmart's commitment to providing [affordable and inclusive fashion options](https://www.trendhunter.com/trends/walmart-brand-refresh). The collection features "a variety of [streetwear-inspired pieces](https://www.trendhunter.com/trends/mcdonaldland-clothing-line), including hoodies, crewneck sweatshirts, jogger sweatpants, and t-shirts, with prices ranging from $9.98 to $21.98." A notable component of the campaign is a mini-documentary directed by Anwar Carrots, filmed on a farm in Goleta, California. The documentary features Anwar and his family, capturing the collection’s focus on family, sustainability, and shared values. Image Credit: Walmart x Anwar Carrots ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 72% | Activity: 75% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Lifestyle Apparel:** The 'Homegrown Collection' highlights the growing trend of integrating sustainable values into everyday fashion, echoing consumer demand for environmentally conscious products. - **Inclusive Fashion Accessibility:** With apparel available in various sizes for both adults and children, the initiative emphasizes a movement towards fashion inclusivity and affordability in mainstream retail. - **Narrative-driven Marketing:** Using a mini-documentary to tell the story behind the apparel line reflects a shift towards storytelling as a powerful marketing tool that engages consumers on a personal level. ### Sectors Adopting This - **Fashion Retail:** The collaboration with Anwar Carrots and Walmart's distribution exemplifies a merging of high-style standards with mass-market reach, reshaping how lifestyle brands approach large-scale retailing. - **Eco-conscious Consumer Goods:** The collection, inspired by farm-to-table philosophy, represents a broader push within the industry to offer eco-conscious goods that resonate with the values of modern consumers. - **Film and Media:** The mini-documentary component showcases the rising significance of multimedia storytelling in brand campaigns, providing new platforms for engaging consumer interaction. ## Related on Trend Hunter - [Accessible Outdoor Living Collections](https://www.trendhunter.com/trends/outdoor-living-collection.md) - [Farmer-Supporting Merch Ranges](https://www.trendhunter.com/trends/sweetgreen-merch.md) - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [Workwear Brand Homeware Series](https://www.trendhunter.com/trends/carhartt-wip-homeware.md) - [Revamped Gen Z Fashion](https://www.trendhunter.com/trends/no-boundaries-1.md) - [Retailer-Backed Maternity Capsules](https://www.trendhunter.com/trends/monica-and-andy.md) - [Co-Branded Furniture Collections](https://www.trendhunter.com/trends/walmart-and-gap.md) - [Grocery Store Merch Ranges](https://www.trendhunter.com/trends/aldi-spring-apparel.md) - [Plant-Based Grocery Collections](https://www.trendhunter.com/trends/plantbased-grocery-collection.md)