# Home-Fixing Ad Campaigns Lowe's Will Fix Front Line Workers' Homes for Its #HomeForaHome Campaign By Ell Smith | Published 2021-02-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/homeforahome References: [adweek](https://www.adweek.com/brand-marketing/lowes-super-bown-donation-frontline-workers/) & [lowes](https://www.lowes.ca/) [Lowe's](https://www.trendhunter.com/trends/ingame-appearance) #HomeForaHome campaign is taking a thoughtful approach to this year's Super Bowl. Many brands are reallocating their ad spend toward COVID-19 relief efforts, but instead of opting out of the Super Bowl entirely, Lowe's aims to leverage game day excitement, for a good cause. The #HomeForaHome campaign will support front line workers who are in critical need of home repairs. According to Lowe's, every time a Super Bowl ad mentions the words home, the brand will pledge to complete a repair. On top of this hands-on effort, Lowe's will be donating $100,000 USD. “When we thought about how we wanted to show up at Super Bowl, the crowning moment of the football season, we just felt that the answer wasn’t a commercial,” spoke Marisa Thalberg, Lowe’s evp and chief brand and marketing officer. Image Credit: Lowe's ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 6% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **COVID-19 Relief Ad Campaigns:** Brands can allocate their ad spend towards COVID-19 relief efforts, like Lowe's #HomeForaHome campaign. - **Corporate Social Responsibility:** Companies can use their resources to help support front line workers and make a positive impact, like Lowe's repairing homes for their #HomeForaHome campaign. - **Cause-related Marketing:** Brands can use their marketing efforts to support a cause and make a difference, like Lowe's #HomeForaHome campaign during the Super Bowl. ### Industries Being Reshaped - **Home Improvement:** The home improvement industry can support front line workers through special programs and initiatives, like Lowe's #HomeForaHome campaign. - **Advertising:** Advertisers can create campaigns that make an impact and support a cause, like Lowe's #HomeForaHome campaign during the Super Bowl. - **Retail:** Retailers can use their resources to support local communities and make a positive impact, like Lowe's repairing homes for their #HomeForaHome campaign. ## Related on Trend Hunter - [Home Improvement-Branded Games](https://www.trendhunter.com/trends/ingame-appearance.md) - [Affordability-Focused Game-Day Campaigns](https://www.trendhunter.com/trends/gameday-campaign.md) - [Home Personalization Campaigns](https://www.trendhunter.com/trends/new-beginnings.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md) - [Age-Friendly Retail Initiatives](https://www.trendhunter.com/trends/livable-home.md) - [Farmer-Focused Campaign Ads](https://www.trendhunter.com/trends/lays-super-bowl-ad.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Millennial Home Repair Workshops](https://www.trendhunter.com/trends/home-repair-workshops.md) - [Personalized Home Maintenance Platforms](https://www.trendhunter.com/trends/lowes-digital-home-platform.md)