# Italian Homebrewery Branding Big Belly Band is a Homemade Beer Boasting Dynamic Packaging By Rebecca Byers | Published 2015-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/homebrewery References: [lovelypackage](http://lovelypackage.com/big-belly-band/) & [behance.net](https://www.behance.net/gallery/25132087/Big-Belly-Band-Homebrewing-Packaging) An example of the [homebrewery craze](https://www.trendhunter.com/trends/banda-volpi), Big Belly Band is a beer brewed by a group of Italian friends. Although just made for the enjoyment of friends and family, Big Belly Band got the professional treatment with a full branding scheme created by London-based graphic designer Daniele Simonelli. After visiting the [Guinness Brewery](https://www.trendhunter.com/trends/a-lovely-day) in Dublin on a group holiday, the friends were inspired to create a brew of their own at home. The [IPA is packaged](https://www.trendhunter.com/trends/book-ipa) in a classic brown bottle with stopper and comes wrapped in paper brandishing the brand's colors (off-white and pale mustard yellow) as well as a life-sized image of a wrench. The bottle designs and branding scheme for Big Belly Band stay true to the handcrafted, homemade-inspired values that motivated the group to explore the notion of the homebrewery. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 51% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Homebrewery Craze:** The rise of homebrewing among consumers presents opportunities for graphic designers to create unique and visually appealing branding schemes for homemade beers. - **Handcrafted Packaging Design:** Designers can create handcrafted packaging designs for homemade products that appeal to consumers looking for unique and artisanal products. - **Specialty Beer Market:** The growth of specialty beer market provides opportunities for homebrewers to create unique blends and flavors that cater to specific consumer preferences. ### Industries Being Reshaped - **Graphic Design:** Graphic designers can capitalize on the rising trend of homemade breweries by creating visually appealing branding schemes and packaging designs for homebrewers. - **Craft Beer:** The growth of the craft beer industry provides opportunities for homebrewers to showcase their products alongside established brands and appeal to consumers who value unique and artisanal products. - **Homebrewing Equipment:** The increasing interest in homebrewing creates opportunities for the development and sale of homebrewing equipment and supplies, catering to a growing consumer base. ## Related on Trend Hunter - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Bright Brand Identity Updates](https://www.trendhunter.com/trends/big-hug-1.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Italian Lager Packaging Updates](https://www.trendhunter.com/trends/peroni-nastro-azzuro.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md)