# Online Bottled Cocktail Shops Homeboy Unveils Plan to Launch The Bottle Cocktail Shop By Niko Pajkovic | Published 2021-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/homeboy References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/11/homeboy-unveils-the-bottle-cocktail-shop/) & [homeboybar](https://homeboybar.com/the-bottle-cocktail-shop)  Islington-based alcohol brand Homeboy has announced that it will be opening The Bottle Cocktail Shop. The company has yet to provide a specific date, but in the meantime, it has also debuted an online store selling its new line of [bottled, ready-to-drink cocktails](https://www.trendhunter.com/trends/readytoserve-cocktail). The brand offers complimentary nationwide delivery to customers along with a [monthly cocktail club subscription](https://www.trendhunter.com/trends/deko-cocktails-gift-box) Cocktails being offered via the online store -- and later at the physical London location -- include a wide variety of mixes ranging from a Gin Martini and an Old Fashioned to a Negroni and Diamond Daquiri. According to the company, The Bottle Cocktail Shop plans to eventually partner with "world-class, international cocktail bars" to develop [signature bottles](https://www.trendhunter.com/trends/dirty-shirley-1). In addition, the brand will offer shoppers the opportunity to customize bottles and labels through its online website. Image Credit: Homeboy ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 54% | Activity: 67% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Online Bottled Cocktails:** The trend towards online sales of bottled cocktails allows for greater accessibility and convenience for consumers. - **Personalized Bottled Cocktails:** The ability for customers to customize their own bottles and labels presents an opportunity for disruptive innovation in the personalized beverage market. - **Collaborative Cocktail Partnerships:** Partnering with international cocktail bars for signature bottles can create unique and desirable products for consumers. ### Where This Applies - **Alcohol Retail:** The Bottle Cocktail Shop represents a new segment in the alcohol retail industry, offering pre-made cocktails for consumers to purchase. - **E-commerce:** Online sales of bottled cocktails presents a disruptive shift towards e-commerce in the beverage industry. - **Personalization Marketing:** The opportunity to customize bottles and labels provides room for disruptive innovation in personalized and customizable beverage products. ## Related on Trend Hunter - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [Bulk Artisan Cocktail Products](https://www.trendhunter.com/trends/the-drinks-bureau-cocktails.md) - [Pre-Batched RTD Cocktails](https://www.trendhunter.com/trends/batch-bottle.md) - [Pre-Batched Premium Cocktails](https://www.trendhunter.com/trends/tails-cocktails.md) - [Ready-to-Serve Canned Cocktails](https://www.trendhunter.com/trends/whitebox-cocktails.md) - [Branded Ready-to-Pour Cocktails](https://www.trendhunter.com/trends/readytoserve-cocktails.md) - [Stackable Bottled Cocktails](https://www.trendhunter.com/trends/bloc-bottled-cocktails.md) - [Premixed Pouched Cocktails](https://www.trendhunter.com/trends/craft-cocktail-pouches.md) - [Pre-Mixed Premium Cocktails](https://www.trendhunter.com/trends/mojt.md)