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# NFC-Enabled Routers
The 'Lylo' Home WiFi Router Blocks Ads and Makes Connecting Easier Than Ever

By Michael Hemsworth | Published 2016-02-26 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/home-wifi-router
References: [thegadgetflow](http://thegadgetflow.com/portfolio/smartest-open-source-router/) & [kickstarter](https://www.kickstarter.com/projects/1440071394/lylo-upgrade-your-home)

The router has become a mainstay device in millions of homes around the world, but the 'Lylo' Home WiFi Router looks to make the experience a whole lot better. Rather than having to constantly remember access codes and passwords, the router can be connected to with a simple touch. Every time someone attempts to connect, the administrator will receive a notification and must accept or decline in order to move forward.

Being that ad blocking technology is becoming more essential for end-users than ever, the 'Lylo' Home WiFi Router comes packed with built-in technology to do so without fuss. This decreases the amount of time users will have to spend setting up blockers and get the focus back to what matters.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 70% | Activity: 56% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers)

## Key Themes

### What's Driving This Trend

- **Enhanced User Authentication:** The 'Lylo' Home WiFi Router demonstrates the trend of simplified and secure access with NFC-enabled routers, eliminating the need for traditional passwords.
- **Ad Blocking Integration:** The 'Lylo' Home WiFi Router showcases the trend of routers incorporating ad-blocking technology, providing hassle-free internet browsing without the need for additional software.
- **Streamlined User Experience:** The 'Lylo' Home WiFi Router highlights the trend of routers offering a seamless and user-friendly connection process, reducing complexity and maximizing convenience.

### Who This Affects Most

- **Home Networking:** The 'Lylo' Home WiFi Router presents disruptive innovation opportunities in the home networking industry by reimagining router functionality and improving the user experience.
- **Cybersecurity:** The 'Lylo' Home WiFi Router signifies potential disruptive innovation opportunities within the cybersecurity industry, providing enhanced user authentication and ad blocking capabilities.
- **Digital Advertising:** The 'Lylo' Home WiFi Router suggests disruptive innovation opportunities for the digital advertising industry by incorporating built-in ad-blocking technology, reshaping the way advertisements are delivered.

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