# At-Home Apparel Sampling Frank & Oak Allows Men to Enjoy Shopping Without the Hassle By Simal Yilmaz | Published 2012-12-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/home-tryon-program References: [warbyparker](http://www.warbyparker.com/home-try-on) & [gigaom](http://gigaom.com/2012/10/11/online-mens-retailer-frank-oak-raises-5m-led-by-lightbank/) It's a well-know fact that most men dislike shopping for the following reasons: having to go into the store, having to wait around for whoever they're shopping with to be done in the store and finally, trying things on. Luckily, Montreal-based retailer Frank & Oak has alleviated these problems. The home try-on fad is gaining speed in online retail. The idea is to let these fed-up men receive their selection of products in the mail, try them on at home, and send back the ones they don’t want. Warby Parker and Bonobos, as well as Frank & Oak, are some of the many businesses that utilize the [home try-on program](https://www.trendhunter.com/trends/virtual-tryon-service) to leverage sales. “Our whole mission is to make shopping really easy for men – and to make it highly accessible for most men,” said Ethan Song, the CEO of Frank & Oak on the company's site. As the program is also a [form of sampling](https://www.trendhunter.com/trends/sampling-experiences), it is able to expose products to the customer directly and let them experience it first hand in the convenience of their homes. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 47% | Activity: 93% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **At-home Apparel Sampling:** Disruptive innovation opportunity: Create a platform that allows customers to try on apparel at home before purchasing, reducing the need for physical store visits. - **Home Try-on Programs:** Disruptive innovation opportunity: Develop a service that offers a curated selection of products for customers to try on at home and return what they don't want, increasing convenience and reducing return rates. - **Online Retail Accessibility:** Disruptive innovation opportunity: Build an online retail platform that focuses on making shopping easy and accessible for specific target demographics, such as men. ### Where This Applies - **Online Retail:** Disruptive innovation opportunity: Implement a virtual try-on technology in the online retail industry to enhance the shopping experience and increase customer satisfaction. - **Fashion Retail:** Disruptive innovation opportunity: Introduce a fashion rental service that allows customers to try different styles and brands at home, promoting sustainability and reducing clothing waste. - **E-commerce:** Disruptive innovation opportunity: Develop a personalized recommendation system for e-commerce platforms to help customers make informed decisions about trying on products at home. ## Related on Trend Hunter - [Digital Try-On Solutions](https://www.trendhunter.com/trends/bariano.md) - [Mobile Try-On Tours](https://www.trendhunter.com/trends/mobile-tryon-tour.md) - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [eCommerce Fashion Sizing Solutions](https://www.trendhunter.com/trends/stailor.md) - [Fashion-Sourcing AI Assistants](https://www.trendhunter.com/trends/frank-by-material-exchange.md) - [Try-On E-Commerce Solutions](https://www.trendhunter.com/trends/zero10.md) - [Men-Focused Everyday Wear Lines](https://www.trendhunter.com/trends/skims-mens.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [Branded Grocery Sample Boxes](https://www.trendhunter.com/trends/woodmans-bunny-james-sampler-box.md)