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# Luxury Home Theaters
IMAX is Offering to Build Private Luxury Theaters for Homes

By Mishal Omar | Published 2016-07-06 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/home-theaters
References: [luxurylaunches](http://luxurylaunches.com/home_improvement/tired-of-big-tvs-pay-imax-400k-for-your-own-private-theater.php) & [popularmechanics](http://www.popularmechanics.com/technology/design/a21596/imax-home-theaters-offer-imax-your-home/)

These IMAX home theaters combine the current popularity of at-home viewing with the once-common practice of attending a move theater.

The cinematic experience has been decreasing in popularity thanks to a multitude of at-home streaming services that make movie-watching at home much more convenient. For people who have between $400K and $1 million to spare, IMAX is bringing the cinematic experience to homes. The company is designing home theaters that can seat 18-49 people, have 2D and 3D projectors, an IMAX sound system and large screens that vary in size depending on the room.

Despite the substantial cost, this home movie theater is a miniature version of the real thing and would be excellent for nostalgia-loving people who can look past the price tag for their own personal movie theater.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 69% | Activity: 77% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### What's Driving This Trend

- **At-home Viewing:** The convenience of at-home streaming services has disrupted the traditional cinematic experience, leading to an increased demand for luxury home theaters.
- **Customizable Cinematic Experience:** Luxury home theaters offer the opportunity to create a personalized cinematic experience with features like 2D and 3D projectors, IMAX sound systems, and large screens.
- **Nostalgia-driven Luxury:** The allure of nostalgia combined with the exclusivity of luxury home theaters presents a disruptive innovation opportunity for the high-end market.

### Who This Affects Most

- **Technology:** The technology industry can benefit from the demand for high-quality home theater systems and innovative audiovisual solutions.
- **Entertainment:** The entertainment industry can explore partnerships with luxury home theater providers to enhance the at-home cinematic experience.
- **Interior Design:** The luxury interior design industry can tap into the demand for customized home theater spaces that complement the overall aesthetic of high-end homes.

## Related on Trend Hunter

- [Cinema-Grade Projector Debuts](https://www.trendhunter.com/trends/visionmaser-max.md)
- [Opulent All-in-One Theater Systems](https://www.trendhunter.com/trends/awol-theater-3500x.md)
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