# Home Decor Voice Assistants Through Google Assistant, H&M Home Stylist Offers Decor Inspiration By Laura McQuarrie | Published 2018-06-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/home-stylist References: [thecurrentdaily](https://thecurrentdaily.com/2018/06/07/hm-home-google-assistant-voice/) & [about.hm](https://about.hm.com/en/media/news/general-news-2018/hm-group-announcing-new-technology-features.html) [H&M](https://www.trendhunter.com/trends/hm-group-1) group has announced that it is currently in the process of developing H&M Home Stylist, a [voice application for Google Assistant](https://www.trendhunter.com/trends/levis-jeans-fit-guide) to elevate home decor. With the aid of the assistant, customers will receive [personalized styling suggestions](https://www.trendhunter.com/trends/ai-powered-styling-experience), mood boards and plenty of inspiration for all rooms of their home space. In chatting with the H&M Home Stylist via Google Assistant, consumers will note that the voice assistant boasts an "exclusive human voice." This experiment with H&M's homeware brand builds off the recent Google I/O event, which featured a human-sounding Google Assistant. As voice assistants become more capable, they are becoming better able to offer convenient, highly customized consumer experiences within the home and beyond. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 25% | Activity: 31% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Voice-activated Home Decor:** The development of voice applications for home decor provides a new way for consumers to receive personalized styling suggestions and inspiration. - **Personalized Styling Experiences:** Voice assistants offer convenient and highly customized experiences, providing mood boards and suggestions for all rooms of the home. - **Human-sounding Voice Assistants:** Advancements in voice assistant technology now enable a more engaging and natural conversation with consumers. ### Industries Being Reshaped - **Retail/home Decor:** Home decor companies can leverage voice assistant technology to enhance the shopping experience and offer personalized suggestions. - **Technology/artificial Intelligence:** The development of voice applications for home decor showcases the growing capabilities of AI-powered voice assistants. - **Consumer Electronics:** The integration of voice assistant technology in home decor enhances the functionality and convenience of smart home devices. ## Related on Trend Hunter - [AI-Powered Home Improvement Experiences](https://www.trendhunter.com/trends/collaboration-with-google-cloud.md) - [GenAI Fashion Assistants](https://www.trendhunter.com/trends/mango-stylist.md) - [Virtual Room Stylers](https://www.trendhunter.com/trends/decorify-by-wayfair.md) - [GenAI Home Shopping Tools](https://www.trendhunter.com/trends/wayfair-muse.md) - [AI Fashion Assistants](https://www.trendhunter.com/trends/your-ai-personal-stylist.md) - [Custom Home Assistants](https://www.trendhunter.com/trends/houmify.md) - [Visual-First AI Assistants](https://www.trendhunter.com/trends/pinterest-assistant.md) - [AI Room Designers](https://www.trendhunter.com/trends/ikea-canada-2.md) - [AI Interior Design Decorators](https://www.trendhunter.com/trends/ai-interior-design1.md)