# Flagship Home Living Stores Home Société Group Opens its Flagship at the Montreal Royalmount By Kanesa D | Published 2025-01-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/home-societe-group References: [groupehomesociete](https://groupehomesociete.ca/en/) & [royalmount](https://royalmount.ca/)  [Home Société Group](https://www.trendhunter.com/trends/elte-fine-art) is introducing its new flagship store at the Royalmount, opening on February 28, 2025. Located in Montreal, this unique destination is home to brands like [Maison Corbeil](https://www.trendhunter.com/trends/maison-territo), MUST, and [Jardin de Ville](https://www.trendhunter.com/trends/jardin-de-ville), providing consumers with modern features and amenities to make all shopping experiences one of a kind. One notable feature is the 12,000-square-foot Jardin de Ville showroom, which boasts views of Mount Royal. The location also serves as the first for international brands Cattelan Italia and Four Hands, which have recently expanded into Canada. There is also a lifestyle section from Prune Les Fleurs, which boasts stunning flowers and plants, kitchen accessories, and other products for home living. Finally, the Home Société Group offers a new boutique focusing on cooking technology and premium product lines. Image Credit: Home Société Group ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 58% | Activity: 57% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Experiential Retail Spaces:** Retailers are creating immersive experiences, transforming shopping into a unique and memorable activity through innovative store designs and amenities. - **International Brand Expansion:** Global home and lifestyle brands are increasingly tapping into new markets, enhancing local offerings with diverse international products and styles. - **Lifestyle-centric Retailing:** Stores are integrating lifestyle segments that combine various product categories, providing customers with a holistic and interconnected shopping experience. ### Where This Applies - **Home Furnishings:** This sector is evolving with flagship stores providing expansive showrooms that showcase a wide range of modern and premium home decor options. - **Retail and E-commerce:** The retail industry is embracing experiential formats, aligning physical stores more closely with the convenience and diversity of online shopping. - **Cooking Technology:** Innovations in cooking and kitchen technologies are featured prominently in boutique formats, emphasizing premium products that enhance culinary experiences. ## Related on Trend Hunter - [Luxurious Home Decor Flagships](https://www.trendhunter.com/trends/rh-montreal.md) - [Home Furnishing Retail Concepts](https://www.trendhunter.com/trends/maison-territo.md) - [Watch Retail Concepts](https://www.trendhunter.com/trends/canadian-flagship-store.md) - [Modern Luxury Retail Concepts](https://www.trendhunter.com/trends/boss-boutique.md) - [Luxury Jewelry Concept Stores](https://www.trendhunter.com/trends/jewelry-concept-store.md) - [Elevated By-Appointment Shopping Services](https://www.trendhunter.com/trends/royalmount-montreal.md) - [Accessible Home Decor](https://www.trendhunter.com/trends/fox-home.md) - [Expanding Furniture Retailers](https://www.trendhunter.com/trends/order-point.md) - [Digitally Enhanced Shopping Experiences](https://www.trendhunter.com/trends/rayban-boutique.md)