# Co-Branded Home Pop-Ups Amazon & Good Housekeeping's Partnership Highlights 40 Must-Try Products By Kalin Ned | Published 2018-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/home-popup References: [forbes](https://www.forbes.com/sites/blakemorgan/2018/11/05/the-top-10-experiential-retail-trends-for-the-2018-holiday-season/?utm_source=LINKEDIN_COMPANY&utm_medium=social&utm_content=1880697523&utm_campaign=sprinklrForbesMainLI#96f512d19694) & [amazon](https://www.amazon.com/shop/ghtested?tag=trenhunt0f-20) A festive home pop-up shop is to open this holiday season in the Mall of America. The temporary activation is launched by e-commerce giant [Amazon](https://www.trendhunter.com/trends/holiday-shop) and [Good Housekeeping Magazine](https://www.trendhunter.com/trends/target-3). The collaboration sees Amazon extending itself from the virtual into the physical world yet again, while Good Housekeeping has the potential to reach a wider audience thanks to the online retailer's popularity. The home pop-up highlights the relationship between the two brands and will boast 40 specially selected products for the house. Guests are able to test and sample these offerings at the Amazon x Good Housekeeping booth in the Mall of America. Naturally, purchases can be made on-site and consumers can have their goods shipped over straight to their home. Photo Credits: Tony Nelson ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 79% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Co-branding Pop-up Shops:** The integration of physical and e-commerce spaces through pop-up shops presents companies with opportunities to showcase new products and reach a wider audience. - **In-store Product Testing:** Allowing customers to try and sample products in-store can lead to increased customer engagement and sales. - **Multichannel Brand Partnerships:** Collaborations between brands with different strengths can lead to innovative experiences that attract new customers and generate increased revenue. ### Where This Applies - **Retail:** Retailers can use pop-up shops to provide customers with a unique and engaging shopping experience while testing new products. - **Publishing:** Publishers can form brand partnerships to expand their audience and revenue streams while showcasing their editorial expertise. - **E-commerce:** E-commerce companies can strengthen their brand by expanding into physical retail spaces and creating multichannel experiences for customers. ## Related on Trend Hunter - [Cinematic Holiday Retail Pop-Ups](https://www.trendhunter.com/trends/wicked-good-holiday-campaign.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Sensory Supermarket Pop-Ups](https://www.trendhunter.com/trends/a-very-aldi-holiday.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [Farm-Centric Pop-Up Experiences](https://www.trendhunter.com/trends/the-carousel-bloomingdales.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Immersive Seasonal Beauty Pop-Ups](https://www.trendhunter.com/trends/oriflame-popup.md)