# Test-Try Pop-Up Stores The Home of Black Friday Store Allows Shoppers to 'Try Before They Buy' By Amy Duong | Published 2018-12-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/home-of-black-friday References: [amazon](https://www.amazon.co.uk/b?ie=UTF8&node=16032496031&tag=trenhunt0f-20) & [standard](https://www.standard.co.uk/go/london/attractions/black-friday-amazon-popup-shoreditch-a3997041.html) Amazon opened up the '[Home of Black Friday](https://www.trendhunter.com/trends/Military-retail-access)' pop-up location in Shoreditch, London to allow consumers to test out popular products before purchasing them. To launch the shopping event, there was a special performance by 'Professor Green.' The store opened on November 22nd and features items that range from Samsung, [Hotel Chocolat](https://www.trendhunter.com/trends/historic-hotel-dangleterre), Xbox, Lego, PlayStation, and more. The pop-up space was separated into eight different 'zones' -- this includes a kitchen area and a living room area, which displayed home technology devices and kitchenware. The Home of Black Friday store also hosted screenings of Amazon's '[Prime Video](https://www.trendhunter.com/trends/snapchats-holiday-market)' content, held special workshops by the label's own handmade retailers, and gave away hundreds of giveaway prizes to visitors. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 59% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Store Trend:** The success of Amazon's 'Home of Black Friday' pop-up store demonstrates the growing trend of physical stores opening temporarily to provide unique shopping experiences. - **'try Before You Buy' Trend:** The concept of allowing shoppers to test out products before purchasing is gaining popularity and is seen as a way to build trust and increase sales. - **Experiential Retail Trend:** The Home of Black Friday store showcases the trend of creating immersive retail spaces that engage and entertain customers while encouraging them to make purchases. ### Where This Applies - **E-commerce:** Online retailers can explore opportunities to create pop-up stores to provide a tactile shopping experience for customers, driving offline sales and brand loyalty. - **Consumer Electronics:** Companies in the consumer electronics industry can adopt a 'try before you buy' approach in their physical stores to allow customers to test out products and make more informed purchasing decisions. - **Retail Technology:** The rise of experiential retail presents an opportunity for companies in the retail technology industry to develop innovative solutions that enhance the in-store shopping experience with interactive displays and immersive environments. ## Related on Trend Hunter - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Sensory Audio Retail Pop-Ups](https://www.trendhunter.com/trends/bang-olufsen2.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Reusable Bag Pop-Up Shops](https://www.trendhunter.com/trends/ikea-hus-of-frakta.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md) - [High-Profile Home Improvement Pop-Ups](https://www.trendhunter.com/trends/home-improvement1.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md)