# Creepy Commenter Campaigns Eurofil's Home Insurance Campaign Alarms Vacationers on Instagram By Laura McQuarrie | Published 2014-09-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/home-insurance-campaign References: [adsoftheworld](http://adsoftheworld.com/media/online/eurofil_instatrap) & [eurofil](http://www.eurofil.com/) Social media is a great place to instantly share what you're doing at any given time, but as this Eurofil [home insurance campaign](https://www.trendhunter.com/trends/allianz-ireland) points out, this isn't always a good idea. The 'Instatrap' campaign involved targeting users who had made use of hashtags like #sun #holiday or #island, since they were clearly outside of their houses and having way too much fun. Eurofil made alarming comments, such as things like: "Your holiday seems cool. As cool as staying at your place when you're not there." With a creepy comment like this, users were bound to click to find out more about the profile, which led [Instagram](https://www.trendhunter.com/trends/instagram-10) users to more information about how they could protect themselves from burglars. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 17% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Targeted Social Media Campaigns:** Using specific hashtags to target users and deliver personalized messages can be an effective way to engage with potential customers. - **User Engagement Strategy:** Creating intriguing and provocative comments can pique user curiosity and drive them to learn more about a brand or product. - **Digital Advertising Innovations:** Developing unique and unconventional advertising techniques on social media platforms can capture audience attention and generate brand awareness. ### Industries Being Reshaped - **Insurance:** Insurance companies can leverage targeted social media campaigns to reach potential customers and promote their services. - **Digital Marketing:** Digital marketing agencies can assist businesses in developing user engagement strategies for their social media campaigns. - **Advertising:** Advertising firms can explore disruptive innovation opportunities by experimenting with unconventional digital advertising techniques. ## Related on Trend Hunter - [Young Travellers-Targeting Campaigns](https://www.trendhunter.com/trends/progressive-insurance.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Safety-Oriented Social Tools](https://www.trendhunter.com/trends/instagram-10.md) - [Algorithmic Reset Campaigns](https://www.trendhunter.com/trends/algorithm-cleansing-song.md) - [Time-Specific Marketing Campaigns](https://www.trendhunter.com/trends/u-up-campaign.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Haunting Pasta Projects](https://www.trendhunter.com/trends/creepypasta.md)