# Home Improvement Acquisitions The Home Improvement Platform Porch Purchased Four New Companies By Daniel Johnson | Published 2021-01-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/home-improvement-platform References: [techcrunch](https://techcrunch.com/2021/01/14/home-services-platform-porch-acquires-four-companies/) & [porch](https://porch.com/) Porch, the home improvement platform acquired four new companies shortly after its Initial Public Offering and merger with a special purpose acquisition, or [SPAC](https://www.trendhunter.com/trends/telesign), company. One of the companies that was recently acquired by the home improvement platform is named Homeowners of America, which was purchased for $100 million. This acquisition will increase Porch's presence in the home insurance market. Another of the acquisitions is a company named V12, which was purchased for $22 million, and is a [marketing and data platform](https://www.trendhunter.com/trends/connected-television-advertising) for movers. The other purchases were two home inspection companies named Palm-Tech and iRoofing, and neither purchase price was publicly disclosed. “In total, we had a $323 million fundraise that allows us now to not only be a public company with public currency, but to be very well capitalized," said Matt Ehrlichman, the Porch CEO. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 66% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What's Driving This Trend - **Home Insurance Market Expansion:** Porch's acquisition of Homeowners of America presents an opportunity for disruptive innovation in expanding its presence in the home insurance market. - **Marketing and Data for Movers:** V12's acquisition provides Porch with the chance to disrupt marketing and data in the niche industry of movers. - **Home Inspection Services:** Porch's purchases of Palm-Tech and iRoofing presents a potential area for disruptive innovation in the home inspection services industry. ### Who This Affects Most - **Home Insurance:** Porch's acquisition of Homeowners of America presents an opportunity for disruptive innovation in the home insurance industry. - **Marketing and Data Analytics:** V12's acquisition provides Porch with the chance to disrupt marketing and data analytics in the movers industry. - **Home Inspection Services:** Porch's purchases of Palm-Tech and iRoofing presents a potential area for disruptive innovation in the home inspection services industry. ## Related on Trend Hunter - [Property Value AI Platforms](https://www.trendhunter.com/trends/plunk.md) - [Creator-First Home Improvement Platforms](https://www.trendhunter.com/trends/home-depot-creator-portal.md) - [Streamlined Homeowner Renovation Projects](https://www.trendhunter.com/trends/renovation-projects.md) - [AI-First Renovation Platforms](https://www.trendhunter.com/trends/ai-first-renovation-platform.md) - [AI-Powered Home Management Platforms](https://www.trendhunter.com/trends/home-management-platform.md) - [Commerce Company Acquisitions](https://www.trendhunter.com/trends/getnoble.md) - [High-Profile Home Improvement Pop-Ups](https://www.trendhunter.com/trends/home-improvement1.md) - [AI-Powered Real Estate Platforms](https://www.trendhunter.com/trends/homa.md) - [Collegiate Esports Brand Expansions](https://www.trendhunter.com/trends/playvs-acquisitions.md)