# Beachside Home Fragrances Pura & Mersea Dropped Relaxing Home Fragrances That Remind of the Sea By Laura McQuarrie | Published 2024-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/home-fragrance-collection References: [happi](https://www.happi.com/contents/view_breaking-news/2024-01-16/pura-and-mersea-create-new-home-fragrance-collection/) & [pura](https://pura.com/products/saltaire)  When winter hits, everyone craves a getaway but between tight schedules and budget constraints and even though it's not always possible, home fragrance can help to provide a sensorial escape. Home air care company [Pura](https://www.trendhunter.com/trends/pura-and-unify-co) announced a partnership with lifestyle brand Mersea and with it, a [collection of fragrances](https://www.trendhunter.com/trends/sojaco) that capture the essence of a [classic beach vacation](https://www.trendhunter.com/trends/mini-paradise-layering-bundle). The relaxing scents in the range include Coconut Sugar with warming vanilla and amber to remind of balmy night spent by the water, and Saltaire with notes of jasmine, citrus, sweet wood and bamboo for a fresh minerality that evokes memories of days spent at the sea. These indulgent, soothing and non-toxic fragrances tap into the power of scent to transport people to warm-weather waterside destinations. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 54% | Activity: 26% | Freshness: 20% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Home Fragrance:** Capturing the essence of a classic beach vacation through soothing and non-toxic scents that transport people to warm-weather waterside destinations. - **Sensorial Escape:** Using home fragrance as a way to provide a sensory experience and a getaway, even when a physical vacation is not possible. - **Beach-inspired Scents:** Creating fragrances that evoke memories of days spent at the sea, with notes of jasmine, citrus, sweet wood, bamboo, vanilla, and amber. ### Sectors Adopting This - **Home Air Care:** Partnering with lifestyle brands to create fragrances that capture the essence of a beach vacation, offering a unique sensory experience in home air care. - **Lifestyle Brands:** Collaborating with home air care companies to develop fragrances that provide a sensorial escape, aligning with their brand identity and offering a new product line. - **Non-toxic Fragrances:** Tapping into the growing demand for non-toxic home fragrance options that still provide a soothing and indulgent experience. ## Related on Trend Hunter - [Coastal Vacation-Themed Fragrances](https://www.trendhunter.com/trends/coastal-sunshine-citrus.md) - [Clean Nature-Inspired Home Fragrances](https://www.trendhunter.com/trends/pura-and-unify-co.md) - [Fruit-Inspired Home Fragrances](https://www.trendhunter.com/trends/illume-collection.md) - [Modern Winter-Inspired Fragrances](https://www.trendhunter.com/trends/winterinspired-fragrance.md) - [Island-Themed Home Fragrances](https://www.trendhunter.com/trends/pineapple-cilantro-scent.md) - [Art-Inspired Home Fragrances](https://www.trendhunter.com/trends/pura-and-the-metropolitan.md) - [Clean Beachy Fragrances](https://www.trendhunter.com/trends/malibu-beach.md) - [Hotel-Inspired Home Fragrances](https://www.trendhunter.com/trends/the-hotel-collection.md) - [Nostalgic Summer Air Fresheners](https://www.trendhunter.com/trends/air-fresheners.md)