# Festive Pet Streaming Services PetSmart's Home for the Pawlidays Keeps Dogs and Cats Entertained By Laura McQuarrie | Published 2024-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/home-for-the-pawlidays References: [digitalmag.petbusiness](https://digitalmag.petbusiness.com/petbusiness/library/item/december_2024/4239221/) & [EndPetBlues](http://EndPetBlues.com/)  Modern pet parents strive to include their pets in daily life and holidays but still feel guilty leaving them home alone, leading [PetSmart](https://www.trendhunter.com/trends/petsmart-2) to launch an exclusive streaming experience for pets called Home for the Pawlidays. Created to keep dogs and cats entertained while their owners are preoccupied with [holiday shopping](https://www.trendhunter.com/trends/counter-surf-insurance), celebrations and gatherings, Home for the Pawlidays provides comfort for pets, and eases the guilt many pet owners feel. According to PetSmart survey data, "69% of pet parents feel guilty about leaving their pets home alone during the holidays, and nearly half offer entertainment to keep their pets occupied while they are away." Home for the Pawlidays videos feature pets in [festive outfits](https://www.trendhunter.com/trends/pooch-mutt-2025-christmas-range) chasing toys, unwrapping gifts and enjoying products from PetSmart's 2024 Merry & Bright collection. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 49% | Activity: 48% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Pet-centric Streaming Platforms:** Tailored content for pets offers a novel way for platforms to engage a niche audience and create unique viewing experiences. - **Guilt-free Pet Ownership:** Services that address the emotional wellbeing of pet owners by reducing guilt while catering to pets' entertainment needs create a harmonious household dynamic. - **Holiday Themed Pet Entertainment:** Seasonal content curated specifically for pets captures festive spirit and increases engagement with pet-themed retail offerings. ### Where This Applies - **Pet Care:** Innovations in pet entertainment highlight growth in the pet care industry, emphasizing emotional and psychological aspects of pet ownership. - **Streaming Media:** The emergence of pet-specific streaming content suggests broadening opportunities in the streaming media sector to accommodate diverse audiences. - **Seasonal Retail:** Aligning pet entertainment with holiday season trends finds synergy in the seasonal retail industry, driving consumer engagement with themed merchandise. ## Related on Trend Hunter - [Holiday-Centric Pet Outfits](https://www.trendhunter.com/trends/petsmart-2.md) - [Pet-Centered Holiday Products](https://www.trendhunter.com/trends/pet-centered-holiday-products.md) - [Holiday Pet Product Ranges](https://www.trendhunter.com/trends/petsmart-merry-bright-holiday-collection.md) - [Festive Pet Letter Campaigns](https://www.trendhunter.com/trends/chewy-claus.md) - [Festive Pet Product Collections](https://www.trendhunter.com/trends/merry-makings.md) - [Expansive Seasonal Pet Products](https://www.trendhunter.com/trends/petco-merry-makings-holiday-collection.md) - [Festive Pet Photo-Op Initiatives](https://www.trendhunter.com/trends/holiday-portraits-of-pets.md) - [Health-Focused Pet Lines](https://www.trendhunter.com/trends/petivity-smart-pet-care.md) - [Connected Dog Entertainment Systems](https://www.trendhunter.com/trends/dogsplay-entertainment-system.md)