# Comfortably Festive Catalogs Urban Outfitter's Home for the Holidays Lookbook is Chic and Laidback By Meghan Young | Published 2014-11-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/home-for-the-holidays References: [fashiongonerogue](http://www.fashiongonerogue.com/sara-blomqvist-husband-home-holidays-urban-outfitters-shoot/) & [urbanoutfitters](http://www.urbanoutfitters.com/urban/index.jsp?cm_mmc=CJ-_-Affiliates-_-ShopStyle.com-_-11389065) The latest lookbook for Urban Outfitters captures the magic of being home for the holidays. Casual yet festive, comfortable yet special, there is a special feeling in the air that resonates through the warm sweaters, household knickknacks and happy relationship between the two models. It doesn't hurt that the lookbook stars [real-life couple](https://www.trendhunter.com/trends/happy-together) Sara Blomqvist and her husband Jeremy Young. Although aptly titled 'Home for the Holidays,' the Urban Outfitters lookbook could easily be set at a cottage. With beautiful natural surroundings and [cabin appropriate attire](https://www.trendhunter.com/trends/madewell-the-chalet-shop), all that the photoshoot needs is a shot of a roaring fireplace and some hot cocoa to seal the deal. Yet the [home decor and winter fashion](https://www.trendhunter.com/trends/holiday-apparel-collection) is very versatile and perfect for those who will truly be home for the holidays this year. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 81% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Casual-festive Fashion:** Opportunity for fashion brands to create clothing that is both comfortable and stylish for the holiday season - **Cabin-chic Home Decor:** Opportunity for home decor brands to create products that evoke a cozy feel for the winter season - **Real-life Couples Marketing:** Opportunity for brands to feature real-life couples in their marketing materials to convey authenticity and relatability ### Where This Applies - **Fashion Retail:** Fashion retailers can capitalize on the trend of casual-festive fashion during the holiday season - **Home Decor:** Home decor brands can develop cabin-chic products for the winter season - **Marketing:** Marketing companies can explore the use of real-life couples in their advertising to increase authenticity and brand relatability ## Related on Trend Hunter - [Shareable Wishlist Templates](https://www.trendhunter.com/trends/urban-outfitters-and-canva.md) - [Boho Retailer Gift Guides](https://www.trendhunter.com/trends/anthropologie-festive-gift-guide.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md) - [Cozy Chic Holiday Pajamas](https://www.trendhunter.com/trends/chic-holiday-pajamas.md) - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md) - [Festive Organic Cotton Intimates](https://www.trendhunter.com/trends/cou-cou-holiday.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Holiday Loungewear Collections](https://www.trendhunter.com/trends/holiday-2024-collection.md)