# At-Home Connectivity Controllers The Firewalla Purple Home Firewall is Compact Yet Functional By Michael Hemsworth | Published 2022-02-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/home-firewall References: [techcrunch](https://techcrunch.com/2022/02/01/firewalla-launches-its-purple-gigabit-home-firewall/) & [firewalla](https://firewalla.com/)  The Firewalla Purple home firewall is an advanced piece of connectivity equipment for consumers looking to take more control over their safety as well as how all the members of the household stay connected. The device functions first as foremost as a firewall, but is also capable of monitoring and even controlling Internet usage to fine-tune how users access online experiences. The unit can also be used for filtering ads, offering [parental controls](https://www.trendhunter.com/trends/focus-firewall) to block out adult content, allot a specific amount of time for online gaming and much more. The Firewalla Purple home firewall is priced at $319 and can be incorporated into an existing network configuration through a USB-C-powered device in between the [existing modem and router](https://www.trendhunter.com/trends/indoor-router), or connected like an Ethernet-wired device to the router. Image Credit: Firewalla ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 45% | Activity: 34% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Advanced Home Firewall Systems:** Developing compact and functional home firewall systems for consumers to have more control over their safety. - **Internet Usage Monitoring:** Monitoring and controlling internet usage to fine-tune how users access online experiences. - **Parental Control Mobile Apps:** Creating user-friendly, parental control mobile apps to help parents filter and monitor their children's online activity. ### Sectors Adopting This - **Home Security:** The at-home connectivity controllers market coupled with home security would aid in providing more control to consumers on their in-home safety. - **Software & Networking:** Innovative software and networking startups that develop affordable, consumer-friendly home firewall systems and mobile apps for parents. - **Internet Service Providers:** Partnering with tech startups to offer effective at-home cybersecurity solutions that can be integrated with their existing infrastructure. ## Related on Trend Hunter - [Family-Focused Networking Routers](https://www.trendhunter.com/trends/jextream-fx20.md) - [Protective WiFi 7 Routers](https://www.trendhunter.com/trends/tplink-archer-be805.md) - [Protective Smart Home Routers](https://www.trendhunter.com/trends/tplink-archer-axe300.md) - [Family-Focused Home Routers](https://www.trendhunter.com/trends/synology-wrx560.md) - [Smart Home Telecom Routers](https://www.trendhunter.com/trends/xfi-advanced-gateway.md) - [Elegant Home Networking Solutions](https://www.trendhunter.com/trends/nest-wifi-pro.md) - [Efficient Indoor Routers](https://www.trendhunter.com/trends/indoor-router.md) - [Unified Smart Home Hubs](https://www.trendhunter.com/trends/cisco-home-hub.md) - [Sophisticated Cybersecurity Protocols](https://www.trendhunter.com/trends/sophisticated-cybersecurity-protocols.md)