# 360-Degree Video Design Campaigns Lowe's 'Made in a Minute' Introduces Home DIY Projects By Michael Hemsworth | Published 2016-12-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/home-diy-project References: [adweek](http://www.adweek.com/news/technology/lowes-new-360-degree-videos-facebook-aim-teach-fans-home-improvement-skills-172720) & [lowes.tumblr](http://lowes.tumblr.com/) The continuing popularity of home DIY projects has incited the [Lowe's](https://www.trendhunter.com/trends/lowes-style-studio-for-apple-vision-pro) 'Made in a Minute' campaign as a way for the brand to connect with consumers looking for inspiration. Created thanks to the success of the Lowe's #FixIn6 Vine campaign, the Lowe's 'Made in a Minute' campaign was run through the brand's [Facebook](https://www.trendhunter.com/trends/the-treadmower) page. The brand utilized Facebook 360 technology in order to create an immersive experience for DIYers to partake in while following along with the home DIY project. The Lowe's 'Made in a Minute' campaign featured click through capabilities that redirected to the brand's [Tumblr](https://www.trendhunter.com/trends/tumblr-campaign) page for viewing the products and materials used. Users were then able to purchase the items on the Lowe's website, if desired. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 66% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy) ## Key Themes ### What's Driving This Trend - **360-degree Video Design:** Opportunity for brands to create immersive 360-degree video experiences for consumers to enhance their DIY projects. - **DIY Inspiration Campaigns:** Brands can connect with consumers by running DIY inspiration campaigns, offering step-by-step guides and click-through capabilities for purchasing materials. - **Virtual Reality Home Improvement:** Incorporating virtual reality technology into home improvement projects to provide users with a realistic preview of their desired outcome. ### Who This Affects Most - **Home Improvement Retail:** Lowe's and other retailers in the home improvement industry can utilize 360-degree video design campaigns to engage customers and drive sales. - **Digital Advertising:** Digital advertising agencies can offer DIY inspiration campaigns to brands, combining immersive video experiences with click-through capabilities to enhance consumer engagement. - **Virtual Reality Technology:** Virtual reality technology companies can partner with home improvement brands to develop VR experiences that allow users to visualize their renovation or DIY projects before starting. ## Related on Trend Hunter - [Youthful Home Improvement Campaigns](https://www.trendhunter.com/trends/you-got-this.md) - [Immersive Spatial DIY Apps](https://www.trendhunter.com/trends/lowes-style-studio-for-apple-vision-pro.md) - [3D Home Improvement Visualizers](https://www.trendhunter.com/trends/lowes-open-builder.md) - [Viral Home Improvement Jingles](https://www.trendhunter.com/trends/the-home-depot.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Mesmerizing Home Improvements](https://www.trendhunter.com/trends/home-improvements.md) - [Spatial Computing Kitchen Designers](https://www.trendhunter.com/trends/lowes-style-studio.md) - [Creative Home Campaigns](https://www.trendhunter.com/trends/dream-the-possibilities.md) - [DIY Kid-Focused Metaverses](https://www.trendhunter.com/trends/home-depot-1.md)