# Blogger-Curated Home Collections This Home Decor Company Teamed Up with Blogger Arielle Charnas By Katherine Pendrill | Published 2016-05-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/home-decor-company References: [facebook](https://www.facebook.com/jossandmain/photos/pb.115410018522624.-2207520000.1462892210./1120104601386489/?type=3&theater) & [somethingnavy](http://somethingnavy.com/at-home-with-joss-and-main/) The home decor company Joss & Main recently teamed up with fashion blogger Arielle Charnas to promote its products. In recent years, a number of companies have turned to social influencers to expand their social media presence and reach a greater number of consumers. This partnership demonstrates how companies can connect with bloggers in related industries to reach entirely new demographics. As part of an ongoing [series of collaborations with influential bloggers](https://www.trendhunter.com/trends/target-collection), Joss & Main teamed up with Charnas to take a look inside her New York City home. The exclusive tour not only showcased Charnas' unique sense of style, but it also highlighted several Joss & Main products. Charnas also [curated a round-up of products](https://www.trendhunter.com/trends/a-common-thread) from Joss & Main's online store so that fans could shop each room in the blogger's home. Although Charnas is primarily known for her fashion sense, the collaboration with Joss & Main demonstrates how home decor companies can leverage the following of influential bloggers in related industries. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Influencer-curated Home Collections:** Home decor companies can use influential bloggers in related industries to promote their products and reach new demographics. - **Social Media Marketing Through Influencers:** Companies can expand their social media presence and reach a greater number of consumers by partnering with influencers. - **Showcasing Brand Ambassadors:** Companies can highlight their products by collaborating with brand ambassadors to showcase their unique sense of style. ### Where This Applies - **Home Decor Industry:** Home decor companies can partner with bloggers in related industries to promote their products and reach new demographics. - **Fashion Industry:** Fashion influencers can extend their brand by collaborating with home decor companies to market and promote products that align with their personal style. - **Marketing Industry:** Marketing agencies can offer influencer marketing services to clients to help them expand their social media presence and reach a broader audience through partnerships with relevant influencers. ## Related on Trend Hunter - [Curated Home Decor Platforms](https://www.trendhunter.com/trends/modern-decor-for-home.md) - [Interior Designer-Approved Homeware Collections](https://www.trendhunter.com/trends/angela-rose1.md) - [Lifestyle Influencer-Backed Lines](https://www.trendhunter.com/trends/nara-smith-2.md) - [Hand-Painted Print Collections](https://www.trendhunter.com/trends/print-collection.md) - [Search Data-Based Furniture Lines](https://www.trendhunter.com/trends/primark-3.md) - [Curated Homeware Collections](https://www.trendhunter.com/trends/a-common-thread.md) - [90s-Inspired Home Lines](https://www.trendhunter.com/trends/kohls-1.md) - [Collaborative Home Decor Capsule](https://www.trendhunter.com/trends/sarah-sherman-samuel.md) - [Coastal Hotel Furniture Collaborations](https://www.trendhunter.com/trends/society-social.md)