# Non-Toxic Plant-Powered Cleaners Saje Wellness' Home Cleaning Line is Eco & Synthetic-Free By Laura McQuarrie | Published 2018-04-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/home-cleaning-line References: [wellandgood](https://www.wellandgood.com/good-home/saje-launches-home-cleaning-line/) & [saje](https://www.saje.com/ca/home-cleaning-launch.html) Saje Wellness has introduced a number of functional essential oil blends for health and a variety of skincare solutions over the years, and now it is moving into home care with its all-new Home Cleaning Line. All of the products in the range are plant-based, non-toxic and free of synthetic ingredients, which are included in many conventional cleaners and have the potential to disrupt one's health. The natural, eco-friendly cleaning collection includes products like dish soap, wool dryer ball sets, biodegradable cleaning cloths and the Home Cleaning Starter Kit, which pairs a multipurpose cleaner with a glass cleaner and a solution for tubs and tiles. A product like the invigorating Multi Clean fights grease, dirt and grime with simple essential oils like peppermint, lavender and rosemary, as well as other ingredients derived from corn, coconut, vegetable sugars and palm kernel oil. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 72% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Plant-based Cleaning Products:** Opportunity to develop and market non-toxic cleaning solutions that are derived from natural and plant-based ingredients. - **Eco-friendly Home Care:** Potential for creating sustainable and environmentally-friendly home cleaning products that reduce the use of harmful synthetic chemicals. - **Health-conscious Cleaning:** Growing demand for cleaners that prioritize consumer health by avoiding synthetic ingredients and potential disruptors. ### Who This Affects Most - **Home Cleaning Products:** Opportunity for companies to innovate and create plant-powered household cleaners that appeal to health-conscious consumers. - **Natural Skincare:** Potential for natural skincare brands to expand their product offerings into the home care market by introducing non-toxic cleaning solutions. - **Sustainable Household Goods:** Possibility for sustainable brands to incorporate plant-based cleaning products into their range of eco-friendly home goods. ## Related on Trend Hunter - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md) - [Plant-Based All-Purpose Cleaners](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis.md) - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Plant-Based Surface Cleaners](https://www.trendhunter.com/trends/saje-multisurface-cleaning-refill.md) - [Plant-Based Daily Shower Sprays](https://www.trendhunter.com/trends/daily-shower-spray.md) - [Natural All-Purpose Cleaners](https://www.trendhunter.com/trends/all-purpose-cleaner-1.md) - [All-Natural Air Care Products](https://www.trendhunter.com/trends/air-care-product.md) - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md) - [Eco-Friendly Household Cleaning Solutions](https://www.trendhunter.com/trends/leaf-mineral.md)