# Ready-to-Bake Pizza Products These Home Chef Products are Arriving Exclusively at Kroger By Michael Hemsworth | Published 2022-09-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/home-chef-products References: [progressivegrocer](https://www.progressivegrocer.com/news-briefs?created_1=2022-09-27T08%3A31%3A00) & [homechef](https://www.homechef.com/)  These [Home Chef](https://www.trendhunter.com/trends/limited-time-pickle-pizza) products are being launched as a series of in-store options for patrons to pick up from their nearest [Kroger](https://www.trendhunter.com/trends/readytoheat-meal-service). The collection of ready-to-bake products includes pizzas and flatbreads, which only need to be tossed in the oven to be ready to eat in 15 to 17-minutes flat. The products come in a variety of different options to choose from including Italian-Style Supreme Pizza, Margherita Flatbread, Hawaiian Pizza and more. The Home Chef products are arriving on store shelves starting in mid-October nationwide and speak to a wider segment of consumers seeking out premium food options to enjoy from home. The products are minimally branded to convey a simple yet high-quality form to shoppers. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 6% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Ready-to-bake:** The trend in ready-to-bake products creates an opportunity for food manufacturers to introduce more easy-to-prepare options. - **Direct-to-consumer Brands:** Direct-to-consumer brands in the food industry can capitalize on the growing demand for premium home-cooked meals with ready-to-bake products. - **Customizable Meal Kits:** Meal kit services can differentiate themselves by offering customized ready-to-bake options that cater to specific dietary preferences. ### Where This Applies - **Food Manufacturing:** Food manufacturers can enter the ready-to-bake market to provide convenient and high-quality meal options to consumers. - **Direct-to-consumer:** Direct-to-consumer brands in the food industry can take advantage of the growing demand for ready-to-bake products. - **Meal Kit Services:** Meal kit services can expand their offerings by including ready-to-bake products, catering to consumers who want easy and customizable meal options. ## Related on Trend Hunter - [Customizable Frozen Dishes](https://www.trendhunter.com/trends/homebake-42530.md) - [Co-Branded Pickle Pizzas](https://www.trendhunter.com/trends/limited-time-pickle-pizza.md) - [Lifestyle-Conscious Meal Kits](https://www.trendhunter.com/trends/home-chef-and-life-time.md) - [Restaurant-Quality Frozen Pizza Products](https://www.trendhunter.com/trends/pizzaexpress-frozen-products.md) - [Ready-to-Prepare Pizza Kits](https://www.trendhunter.com/trends/gousto-x-pizzaexpress-range.md) - [Restaurant-Inspired Pizzas](https://www.trendhunter.com/trends/cookathome-pizzas.md) - [Ready-to-Heat Meal Services](https://www.trendhunter.com/trends/readytoheat-meal-service.md) - [Ready-to-Eat Plant-Based Meals](https://www.trendhunter.com/trends/vegetarian-meal-options.md) - [Neapolitan-Inspired Frozen Pizza Ranges](https://www.trendhunter.com/trends/dr-oetker-suprema.md)