# Customizable Meal Kits Home Chef Meal Kits Provide Greater Flexibility with Recipes By Laura McQuarrie | Published 2019-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/home-chef-meal-kits References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/13276-kroger-home-chef-bringing-meal-kits-to-more-people) & [kroger](https://www.kroger.com/b/home-chef) When it comes to making meals at home, a great number of substitutions can be made based on one's dietary needs or flavor preferences but [meal kits](https://www.trendhunter.com/trends/daily-harvest-2) only provide consumers with a limited amount of ingredients that are pre-determined by a brand—yet Home Chef Meal Kits and [Kroger](https://www.trendhunter.com/trends/home-chef-products) are changing this. In addition to being able to pick up a Home Chef Meal Kit through a wider range of Kroger stores, consumers will now be able to make the most of a [customizable feature](https://www.trendhunter.com/trends/personalized-meal-kits) through Home Chef that allows for ingredients to be changed. Using Home Chef's online platform, users are able to swap, double or upgrade ingredients to better suit their personal preferences or the needs of their family. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Meal Kits:** Home Chef Meal Kits and Kroger offer personalized meal kit experiences through customizable features. - **Flexible Ingredients Subscription:** Meal kit subscriptions with flexible ingredients options provide customers more control over the meals they receive. - **Digital Platform for Meal Kit Customization:** Streamlining meal kit customization through digital platforms offers convenience and data collection opportunities. ### Sectors Adopting This - **Meal Kit Delivery:** The meal kit delivery industry can embrace personalized meal kit experiences to expand their customer base. - **Online Grocery Retailing:** Online grocery retailers can utilize customizable meal-kit features to enhance customer experience and loyalty. - **Food Tech:** Innovations in food tech can create platforms that can accommodate and organize various food preferences and dietary needs. ## Related on Trend Hunter - [Family-Focused Meal Kits](https://www.trendhunter.com/trends/meal-kits-for-families.md) - [Discounted Meal Kits](https://www.trendhunter.com/trends/home-chef-offers.md) - [Ready-to-Bake Pizza Products](https://www.trendhunter.com/trends/home-chef-products.md) - [Balanced Meal Kits](https://www.trendhunter.com/trends/home-chef-and-skinnytaste.md) - [Online Meal Kit Markets](https://www.trendhunter.com/trends/the-blue-apron-market.md) - [Ready-to-Eat Plant-Based Meals](https://www.trendhunter.com/trends/vegetarian-meal-options.md) - [Chef-Approved Meal Deliveries](https://www.trendhunter.com/trends/home-chef-and-monique-volz.md) - [AI-Curated DIY Meal Kits](https://www.trendhunter.com/trends/easierchef.md) - [Ready-to-Heat Meal Services](https://www.trendhunter.com/trends/readytoheat-meal-service.md)