# Furniture Activity Catalogs IKEA Created a Stay-Home Catalog to Offer Family Entertainment By Laura McQuarrie | Published 2020-04-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/home-catalog References: [bestadsontv](https://www.bestadsontv.com/ad/114391/IKEA-Stay-Home-Catalog-Family-Boredom-Solution) & [ikea](https://www.ikea.com/) [IKEA](https://www.trendhunter.com/trends/the-ikijijia-catalogue) is well-known for its [home catalogs](https://www.trendhunter.com/trends/wherever-life-goes) and it is putting a different spin on them with its Stay Home Catalog Family Boredom Solution. IKEA Israel and advertising agency [McCann Tel Aviv](https://www.trendhunter.com/trends/lotto-maxxing) teamed up to create a new version of the furniture giant's iconic catalog, this time in a kid-friendly format that's more like a workbook. Inside the activity-filled catalog, there are plenty of games, mazes and drawings for kids to color in. For example, IKEA’s KALLAX bookshelves take the shape of a tic-tac-toe grid. As people may be spending more time than usual at home, brands like IKEA and others are offering up fun ways to keep kids and adults entertained. Image Credit: IKEA, McCann Tel Aviv ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Home-based Activity Books:** Brands can create kid-friendly activity books to provide entertainment and promote their products at home. - **Gamified Catalogs:** Companies can create interactive and gamified versions of their catalogs to engage customers and increase brand awareness. - **Brand-provided Entertainment:** Businesses can offer creative forms of entertainment to customers during times of increased home-based activity for improved customer loyalty. ### Sectors Adopting This - **Furniture:** Furniture companies can develop kid-friendly catalog versions with interactive games and activities to promote their furniture in a fun way. - **Toys and Games:** Companies in the toy and game industry can create activity books and catalogs to keep kids entertained and engaged at home. - **Advertising and Marketing:** Advertising agencies can collaborate with brands to create innovative and engaging content, such as activity-filled catalogs, that promote brand awareness and customer loyalty. ## Related on Trend Hunter - [Second-Hand Home Goods Catalogs](https://www.trendhunter.com/trends/the-ikijijia-catalogue.md) - [Humanizing Furniture Catalogs](https://www.trendhunter.com/trends/ikea-life-collection.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Creative Home Collections](https://www.trendhunter.com/trends/creative-home.md) - [Household Problem Solver Campaigns](https://www.trendhunter.com/trends/retail-therapy-site.md) - [Video Game-Inspired Furniture Catalogue](https://www.trendhunter.com/trends/ikea-australia-1.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Incredibly Vibrant Homeware Collections](https://www.trendhunter.com/trends/vibrant-homeware.md) - [Playful Learning Collections](https://www.trendhunter.com/trends/ikea-open-house.md)