# Versatile Artisan Baking Products These New Home Baking Products from Dove Farms are Organic By Michael Hemsworth | Published 2024-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/home-baking-products References: [foodbev](https://www.foodbev.com/news/doves-farm-adds-new-products-to-organic-home-baking-range/) & [dovesfarm](https://www.dovesfarm.co.uk)  These new home baking products are making their debut in the UK as a series of solutions that are perfect for elevating the recipe of any avid or amateur chef. The products include the Organic White Rice Flour and the Organic Cornflour, which come in 1kg and 400-gram bags, respectively. The Organic White Rice Flour is characterized by its neutral flavor that's great for a wide range of recipes and is [gluten-free](https://www.trendhunter.com/trends/soft-white-wraps) to further enhance its compatibility with modern consumers. The Organic Cornflour, however, is more targeted towards thickening up desserts, sauces and more. Co-Founder Clare Marriage spoke on the home baking products from [Doves Farm](https://www.trendhunter.com/trends/organic-ancient-grain-spelt-flakes) saying, "Rice Flour has more [Google](https://www.trendhunter.com/trends/beverage-sellers) searches in the UK than any other major speciality flour. Despite this, there are hardly any available in the baking fixture, so we’re delighted to bring this product to market, making it accessible to all and addressing rising demand from UK consumers...With a growing number of customers looking for sustainably grown, high quality, trusted baking ingredients, we are excited to be able to bring this organic cornflour in a larger pack, to market.” ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 8% | Activity: 18% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Organic Baking Ingredients:** There is increasing consumer interest in organic baking ingredients that cater to health-conscious and environmentally aware individuals. - **Gluten-free Flour Substitutes:** The rise of gluten-free diets has spurred demand for versatile and accessible gluten-free flour options like Doves Farm’s Organic White Rice Flour. - **Sustainably Packaged Products:** Brands are focusing on larger packaging and sustainable farming practices to meet consumer desires for eco-friendly and economical baking products. ### Industries Being Reshaped - **Food and Beverage:** The introduction of new organic and gluten-free baking products showcases innovation within the food and beverage industry towards healthier options. - **Health and Wellness:** Products like organic rice flour align with the health and wellness industry’s focus on natural and dietary-specific foods. - **Sustainability:** The emphasis on sustainably sourced and packaged baking products highlights the sustainability industry's role in driving eco-friendly consumer goods. ## Related on Trend Hunter - [High-Quality Organic Flours](https://www.trendhunter.com/trends/organic-flours.md) - [Nutrient-Dense Baking Mixes](https://www.trendhunter.com/trends/oat-flour-baking-mixes.md) - [Artisan-Inspired Bakery Products](https://www.trendhunter.com/trends/deli-kitchen-bakery-products.md) - [Convenient Health-Minded Bread Products](https://www.trendhunter.com/trends/biona-bakery-range.md) - [Artisan-Quality Bread Mixes](https://www.trendhunter.com/trends/matthews-cotswold-flour.md) - [Artisan-Style Baking Mixes](https://www.trendhunter.com/trends/renshaw-baking.md) - [Nutty Two-Ingredient Cereals](https://www.trendhunter.com/trends/organic-ancient-grain-spelt-flakes.md) - [Seed-Packed Ready-to-Bake Rolls](https://www.trendhunter.com/trends/multiseed-bread-rolls.md) - [Gluten-Free Flour Blends](https://www.trendhunter.com/trends/glutenfree-flour-blend.md)