# Smart Home-Controlling Apps Truthing is a Home Automation Startup That Offers One Gateway By Alyson Wyers | Published 2017-01-31 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/home-automation-startup References: [betalist](https://betalist.com/startups/truthing) & [truthing](http://www.truthing.com/) This home automation startup aims to help you stay on top of things by offering a way to "control your home, your cars, your office and everything around you." Founded in Silicon Valley, Truthing uses emerging technology to solve problems and create data-harnessing products to make life easier for individuals as well as businesses. The new venture does this by delivering an accessible, [single and secure](https://www.trendhunter.com/trends/concierge-ai) "gateway to their entire digital life." The home automation startup uses one app to give you oversight over everything from utility apps to maps. The artificial intelligence-powered company enables consumers to monitor their [smart home devices](https://www.trendhunter.com/trends/shelly-wall-display-x2i), calendars, entertainment and travel apps plus any other information sources using smart devices like car screen dashboards, desktop computers, mobile phones, smart televisions and tablets. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 78% | Activity: 100% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Home Automation:** Disruptive innovation opportunity: Develop new solutions that integrate all smart home devices and applications into one centralized platform. - **Data-harnessing Products:** Disruptive innovation opportunity: Create innovative products that leverage data to provide personalized and efficient experiences for individuals and businesses. - **Artificial Intelligence:** Disruptive innovation opportunity: Harness AI technology to enable advanced automation, predictive analytics, and personalized experiences across different digital touchpoints. ### Who This Affects Most - **Home Automation:** Disruptive innovation opportunity: Develop smarter and more intuitive home automation solutions that enhance convenience, security, and energy efficiency. - **Technology:** Disruptive innovation opportunity: Innovate emerging technology solutions that simplify and unify digital experiences across various devices and platforms. - **Data Analysis:** Disruptive innovation opportunity: Build advanced analytics and data-driven solutions to extract valuable insights from diverse data sources and enhance decision-making processes for individuals and businesses. ## Related on Trend Hunter - [Gamified Smart Home Hubs](https://www.trendhunter.com/trends/majordom-smart-home-hub.md) - [Smart Home Platforms](https://www.trendhunter.com/trends/home-assistant1.md) - [AI Task Automators](https://www.trendhunter.com/trends/triggs-ai.md) - [Immersive Home Controls](https://www.trendhunter.com/trends/loma-home.md) - [Custom Home Assistants](https://www.trendhunter.com/trends/houmify.md) - [Dedicated Smart Home Controllers](https://www.trendhunter.com/trends/home-automation-control-pad.md) - [Plug-And-Play Smart Home Technologies](https://www.trendhunter.com/trends/smart-switch1.md) - [AI Home Assistants](https://www.trendhunter.com/trends/hup-ai.md) - [AI-Powered Smart Home Displays](https://www.trendhunter.com/trends/samsung-home-hub.md)